Digital Ad Campaign Manager – Programmatic & Geofencing
Gratitude IncDigital Ad Campaign Manager – Programmatic & Geofencing
Job Description
Key Skills
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Digital Ad Campaign Manager – Programmatic & Geofencing
Location: Mumbai
Experience: 3–5 Years
Band: BPO 2/3
Salary: Up to ₹9 LPA
About the Role
We are looking for an experienced Digital Ad Campaign Manager with hands-on experience in programmatic advertising, geofencing, and location-based advertising.
The role involves planning, setting up, managing, optimizing, and reporting digital advertising campaigns across display, mobile, video, and CTV/OTT channels. You will work with DSP platforms, audience targeting, campaign tracking, attribution, and performance optimization to deliver strong campaign results.
What You’ll Do
Set up and manage geofencing campaigns using polygon, radius, address-based, and location-specific targeting.
Build targeting strategies for competitor locations, events, store visits, and hyperlocal audiences.
Configure audience segments, location rules, frequency caps, budgets, and campaign pacing within DSP platforms.
Traffic and QA digital creatives across display, mobile, video, native, and CTV/OTT.
Check geo boundaries, audience rules, conversion pixels, click trackers, landing pages, and third-party tags before campaign launch.
Monitor live campaigns for impressions, clicks, conversions, footfall, and delivery.
Identify and resolve issues such as under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, and attribution gaps.
Optimize campaigns based on KPIs such as CTR, CPM, CPC, CPA, conversions, footfall, store visits, and ROAS.
Optimize bids, budgets, locations, audience segments, creatives, frequency caps, and inventory sources.
Develop audience strategies using demographic, behavioral, CRM, retargeting, and lookalike audiences.
Prepare campaign performance reports and provide actionable optimization recommendations.
Analyze campaign trends and identify opportunities to improve ROI.
Coordinate with account managers, sales teams, creative teams, vendors, and clients.
Ensure campaigns follow data privacy, consent, location-data, platform, and brand-safety requirements.
What We’re Looking For
Bachelor's degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.
3–5 years of experience in digital advertising campaign management, programmatic media buying, or performance marketing.
Hands-on experience with geofencing and location-based advertising.
Experience with mobile advertising, retargeting, programmatic campaigns, and audience targeting.
Experience managing multiple campaigns, advertisers, geographies, budgets, and KPIs.
Hands-on experience with DSPs such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.
Strong understanding of programmatic advertising, mobile display, video, CTV/OTT, attribution, and conversion tracking.
Strong Excel and campaign reporting skills.
Familiarity with Google Analytics, campaign dashboards, ad servers, pixel tracking, and attribution platforms.
Knowledge of UTM tracking, click tags, impression tags, landing-page QA, and creative formats is preferred.
Strong analytical and problem-solving skills with excellent attention to detail.
Good communication skills and ability to work with multiple stakeholders.
Important
Ex-TCS employees cannot apply.
PAN and DOB are required for profile creation.
Questionnaire
Please complete the questionnaire as part of the application process:
Questionnaire Link: https://myglit.com/lateral/cref/e4dd60dba8
Role
Head/Vice President/General Manager/ Manager-Online/Digital Marketing
Timings
Day Shift (Permanent)
Industry
BPO
Work Mode
Work from office
Process
Voice
Functional Area
Marketing
Note: Myglit doesn't charge any money from candidates. If you have been asked to pay money to get this job then report to us immediately at support@myglit.com.
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