Digital Ad Campaign Manager – Programmatic & Geofencing

Gratitude Inc

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1 week ago

Digital Ad Campaign Manager – Programmatic & Geofencing

3-5 Year(s)

Mumbai

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Job Description

Key Skills

Hands-on experience with DSPs and geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.

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Job Title : Digital Ad Campaign Manager – Programmatic & Geofencing

Job Description

We are hiring an experienced Digital Ad Campaign Manager – Programmatic & Geofencing for our Mumbai location. The ideal candidate will have 3–5 years of hands-on experience in programmatic advertising, geofencing, location-based targeting, campaign trafficking, optimization, attribution, and performance reporting.

Key Responsibilities

Plan, set up, execute, monitor, optimize, and report programmatic and location-based digital advertising campaigns.
Create geofencing campaigns using polygon, radius, address-based, competitor-location, event-based, and hyperlocal targeting.
Configure audience segments, geographic rules, frequency caps, budgets, pacing, bids, and campaign parameters within DSP platforms.
Traffic and QA display, mobile, video, native, and CTV/OTT creatives.
Verify creative specifications, landing pages, click trackers, conversion pixels, impression tags, third-party tags, and UTM parameters.
Monitor campaign delivery, impressions, clicks, conversions, footfall attribution, store visits, pacing, and other KPIs.
Troubleshoot under-pacing, over-pacing, geo leakage, low CTR, creative rejection, tracking/tag errors, and attribution issues.

Required Experience & Skills

Bachelor's degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.
3–5 years of experience in digital advertising campaign management, programmatic media buying, or performance marketing.
Hands-on experience with geofencing, location-based targeting, mobile advertising, retargeting, and programmatic campaigns.
Experience with DSP/geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.
Strong understanding of programmatic advertising, mobile display, video, CTV/OTT, audience targeting, retargeting, attribution, and conversion tracking.
Strong Excel and campaign reporting/dashboard skills.
Familiarity with Google Analytics, ad servers, campaign dashboards, pixel tracking, and third-party attribution platforms.
Experience with competitor conquesting, event targeting, store-visit attribution, and multi-location campaigns is preferred.
Knowledge of creative formats, landing-page QA, UTM tracking, click tags, impression tags, and campaign troubleshooting.

Important Eligibility Information

Ex-TCS employees are not eligible to apply.
PAN and Date of Birth (DOB) are required for profile creation.

Role

Digital Marketing

Timings

Day Shift (Permanent)

Industry

BPO

Work Mode

Work from office

Process

Non-Voice

Functional Area

Marketing

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