Digital Ad Campaign Manager – Programmatic & Geofencing

Gratitude Inc

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1 week ago

Digital Ad Campaign Manager – Programmatic & Geofencing

3-5 Year(s)

₹ 60 - ₹ 75 Thousand p.m

Mumbai

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Job Description

Key Skills

Advertising Digital Advertising CCTV or security industry 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media Hands-on experience with DSPs and geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.

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Digital Ad Campaign Manager – Programmatic & Geofencing

Location: Mumbai
Experience: 3–5 Years
Band: BPO 2/3
Salary: Up to ₹9 LPA

About the Role

We are looking for an experienced Digital Ad Campaign Manager with hands-on experience in programmatic advertising, geofencing, and location-based advertising.

The role involves planning, setting up, managing, optimizing, and reporting digital advertising campaigns across display, mobile, video, and CTV/OTT channels. You will work with DSP platforms, audience targeting, campaign tracking, attribution, and performance optimization to deliver strong campaign results.

What You’ll Do

Set up and manage geofencing campaigns using polygon, radius, address-based, and location-specific targeting.
Build targeting strategies for competitor locations, events, store visits, and hyperlocal audiences.
Configure audience segments, location rules, frequency caps, budgets, and campaign pacing within DSP platforms.
Traffic and QA digital creatives across display, mobile, video, native, and CTV/OTT.
Check geo boundaries, audience rules, conversion pixels, click trackers, landing pages, and third-party tags before campaign launch.
Monitor live campaigns for impressions, clicks, conversions, footfall, and delivery.
Identify and resolve issues such as under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, and attribution gaps.
Optimize campaigns based on KPIs such as CTR, CPM, CPC, CPA, conversions, footfall, store visits, and ROAS.
Optimize bids, budgets, locations, audience segments, creatives, frequency caps, and inventory sources.
Develop audience strategies using demographic, behavioral, CRM, retargeting, and lookalike audiences.
Prepare campaign performance reports and provide actionable optimization recommendations.
Analyze campaign trends and identify opportunities to improve ROI.
Coordinate with account managers, sales teams, creative teams, vendors, and clients.
Ensure campaigns follow data privacy, consent, location-data, platform, and brand-safety requirements.

What We’re Looking For

Bachelor's degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.
3–5 years of experience in digital advertising campaign management, programmatic media buying, or performance marketing.
Hands-on experience with geofencing and location-based advertising.
Experience with mobile advertising, retargeting, programmatic campaigns, and audience targeting.
Experience managing multiple campaigns, advertisers, geographies, budgets, and KPIs.
Hands-on experience with DSPs such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.
Strong understanding of programmatic advertising, mobile display, video, CTV/OTT, attribution, and conversion tracking.
Strong Excel and campaign reporting skills.
Familiarity with Google Analytics, campaign dashboards, ad servers, pixel tracking, and attribution platforms.
Knowledge of UTM tracking, click tags, impression tags, landing-page QA, and creative formats is preferred.
Strong analytical and problem-solving skills with excellent attention to detail.
Good communication skills and ability to work with multiple stakeholders.

Important

Ex-TCS employees cannot apply.
PAN and DOB are required for profile creation.

Questionnaire

Please complete the questionnaire as part of the application process:

Questionnaire Link: https://myglit.com/lateral/cref/e4dd60dba8

Role

Head/Vice President/General Manager/ Manager-Online/Digital Marketing

Timings

Day Shift (Permanent)

Industry

BPO

Work Mode

Work from office

Process

Voice

Functional Area

Marketing

Note: Myglit doesn't charge any money from candidates. If you have been asked to pay money to get this job then report to us immediately at support@myglit.com.

Piyush Rathi

Recruiter - Gratitude Inc

NA, india

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