Digital Ad Campaign Manager – Programmatic & Geofencing
Gratitude IncDigital Ad Campaign Manager – Programmatic & Geofencing
Job Description
Key Skills
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Job Title : Digital Ad Campaign Manager – Programmatic & Geofencing
Job Description
We are hiring an experienced Digital Ad Campaign Manager – Programmatic & Geofencing for our Mumbai location. The ideal candidate will have 3–5 years of hands-on experience in programmatic advertising, geofencing, location-based targeting, campaign trafficking, optimization, attribution, and performance reporting.
Key Responsibilities
- Plan, set up, execute, monitor, optimize, and report programmatic and location-based digital advertising campaigns.
- Create geofencing campaigns using polygon, radius, address-based, competitor-location, event-based, and hyperlocal targeting.
- Configure audience segments, geographic rules, frequency caps, budgets, pacing, bids, and campaign parameters within DSP platforms.
- Traffic and QA display, mobile, video, native, and CTV/OTT creatives.
- Verify creative specifications, landing pages, click trackers, conversion pixels, impression tags, third-party tags, and UTM parameters.
- Monitor campaign delivery, impressions, clicks, conversions, footfall attribution, store visits, pacing, and other KPIs.
- Troubleshoot under-pacing, over-pacing, geo leakage, low CTR, creative rejection, tracking/tag errors, and attribution issues.
Required Experience & Skills
- Bachelor's degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.
- 3–5 years of experience in digital advertising campaign management, programmatic media buying, or performance marketing.
- Hands-on experience with geofencing, location-based targeting, mobile advertising, retargeting, and programmatic campaigns.
- Experience with DSP/geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.
- Strong understanding of programmatic advertising, mobile display, video, CTV/OTT, audience targeting, retargeting, attribution, and conversion tracking.
- Strong Excel and campaign reporting/dashboard skills.
- Familiarity with Google Analytics, ad servers, campaign dashboards, pixel tracking, and third-party attribution platforms.
- Experience with competitor conquesting, event targeting, store-visit attribution, and multi-location campaigns is preferred.
- Knowledge of creative formats, landing-page QA, UTM tracking, click tags, impression tags, and campaign troubleshooting.
Important Eligibility Information
- Ex-TCS employees are not eligible to apply.
- PAN and Date of Birth (DOB) are required for profile creation.
Role
Digital Marketing
Timings
Day Shift (Permanent)
Industry
BPO
Work Mode
Work from office
Process
Non-Voice
Functional Area
Marketing
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