Marketing Operations Manager - B2B ABM and Growth
Job Description
Key Skills
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Job Title: Marketing Operations Manager - B2B ABM and Growth - Hybrid McKinley Taguig
Company: Confidential
Work Location: McKinley, Taguig City
Salary: PHP 120,000 - 130,000
Work Setup: Hybrid - 3 Days Onsite, 2 Days WFH
Industry: Marketing / B2B / Growth Marketing
Openings: 1 Vacancy
Overview:
We are hiring a Manager for Marketing Operations and Automation with focus on B2B ABM for a hybrid setup in McKinley, Taguig. We are looking for a highly skilled Marketing Ops Manager to drive Growth Marketing efforts, lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation.
Job Details:
Role: Manager - Marketing Operations and Automation - B2B ABM
Location: McKinley, Taguig City
Work Setup: Hybrid - 3 Days Onsite, 2 Days WFH
Salary: PHP 120,000 - 130,000
Headcount: 1 Vacancy
Benefits:
PHP 120K - 130K salary package - Competitive offer
Hybrid work setup - 3 days onsite, 2 days WFH
Prime work location in McKinley, Taguig
Lead B2B Growth Marketing operations and automation for digital-first organization
Own end-to-end campaign ops and ABM execution
Responsibilities:
1. Marketing Automation and Campaign Execution
Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels
Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP
Own end-to-end campaign operations - tracking, QA, deployment, and reporting
2. System and Data Management
Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools
Ensure data hygiene, governance, lead routing, deduplication, and enrichment
3. Performance Measurement and Insights
Build dashboards and reports to track funnel performance, pipeline contribution, and campaign ROI
Translate data into actionable insights to improve targeting, efficiency, and effectiveness
4. ABM and Personalization
Execute account-based campaigns, intent-based targeting, and personalized outreach using Demandbase or similar ABM platforms
Work with Sales to streamline ABM programs and ensure smooth lead handoff
5. Process Optimization
Identify bottlenecks in marketing workflows and implement scalable, automated solutions
Create SOPs, documentation, and enablement materials for cross-functional teams
Qualifications:
4-7 years in Marketing Operations / Growth Marketing, ideally in B2B, digital-first organizations
Hands-on expertise in Salesforce CRM, Marketo or similar MAP, and LinkedIn Campaign Manager
Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance
Experience in dashboard creation, funnel analysis, and campaign performance optimization
Familiarity with ABM platforms - Demandbase, 6sense, Terminus - and BI tools is a plus
Strong project management and stakeholder management skills
Role
Account Manager
Timings
Rotational Shifts (Permanent)
Industry
BPO
Work Mode
Hybrid
Process
Voice
Functional Area
ITES / BPO / Customer Service
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