Manager, Marketing Operations
Job Description
Key Skills
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Client is a renowned digital marketing operations company providing digital solutions to small and medium- size advertisers and is dedicated to helping businesses maximize their online potential and connect with their target audiences. With a rich history in digital advertising, Client specializes in creating and implementing data- driven strategies that enhance online visibility, drive website traffic, and boost conversions for businesses of all sizes.
The company’s operations are located in the United States, United Kingdom, Canada, Australia, New Zealand and India. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2006 to 700+ employees in 2023. Co
Key Objectives for this Profile:
- Delight end-advertiser with our delivery, drive continuous improvements on processes, quality of delivery, productivity and best practices across operations teams
- Build capability plans in line with new process being outsourced
- Stay informed on latest market and industry trends and infuse best practices into delivery wherever required
- Work collaboratively with customer facing teams and execute the goals agreed with the end advertiser
- Plan, create and execute a holistic digital strategy and programs towards meeting overall business objectives and goals like CPL (Cost Per Lead), Budget Utilisation, and Google Quality Score.
- Manage stakeholder relationships across all processes and deliver on the SLAs agreed
- Work with Leadership Team to set, refine and review goal progress
- Research emerging technologies as well as competitor's digital strategy for industry best practices and opportunities to improve internal tools and capabilities of the campaigns
- Mentor and coach individuals to create next line of leadership within the team. Drive hiring initiatives in collaboration with the HR team to get the right talent on board
Qualification and Experience:
- Bachelor’s degree in Business Administration, Marketing, Computer Science, management information systems, or related discipline, MBA is preferred
- Overall, 10+ years of experience in Operations with 8 - 10 years of people management experience
- Experience in handling a team of 50+ members
- Understanding of SEM/ SEO/ Digital Paid Media is a plus
- Quality initiative skill – Six Sigma/ Defect reduction technique, Project Management
- Proven ability to understand and manage complex systems
- Coaching and Leadership skills that bring out the best of team
Key Competencies and Attributes:
- Strong experience in Operations coupled with Digital Marketing knowledge is a plus
- Strong written and verbal communication skills
- A creative and conceptual thinker with the ability to develop innovative campaign strategies to meet aggressive goals
- An analytical mindset and relentless drive for performance to optimize our digital campaigns and ROI
- A proven track record of delivering qualified search traffic to owned and earned channels / improving the quality of engagement in Search Campaigns
- Ability to operate on both a strategic and tactical level including, managing strategic partnerships, optimization programs, creative and content testing, and analytics.
- Excellent time and project management skills - Creativity, teamwork, and strong attention to detail
- Ability to drive and motivate the team to excel
Pls Whatsup me your cv on this number 9920804212
Pankaj B Khanted
Role
Digital Marketing
Timings
Day Shift (Permanent)
Industry
Advertising / PR / MR / Events
Work Mode
Work from office
Functional Area
Marketing
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