Required TL digital Marketing for a leading Advertising co at Goregoan

Gratitude Inc

1232 Views

19 hours ago

8-17 Year(s)

₹ 50 - ₹ 110 Thousand p.m

Mumbai (goregoan)

Job Description

Key Skills

Advertisement Sales Search engine optimization (SEO) SEO Team Handling

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Client India is a part of a global brand Gannett which owns USA Today Network (North America's largest selling newspaper). Our services form the backbone of the sales teams giving them the confidence of turnaround times and quality assurance. With our consistent efforts to provide the best value to our advertisers, our India team has grown from less than 10 people in 2006 to 450+ employees in 2021. Client offers online marketing products and solutions in three categories: digital advertising, software, and web presence. We operate in the United States, Canada, Australia, New Zealand, UK, and India.

Gannett Co., Inc (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in US, and Newsquest a wholly-owned subsidiary operating in the United Kingdom with more than 120 local news media brands.

Job Title

Team Lead, Digital Marketing

Work Location

Goregaon East, Mumbai

Reports To

Manager / Assistant Manager

Work Timings:

Day Shift: 09:30am to 6.30 pm (Mon to Fri + 1 Saturday Working)

Job Summary:

Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.

The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.

Job Description:

The candidate must be flexible and able to multitask across a variety of job duties

Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues

Measure, report and optimize performance of all online marketing campaigns, and assess against

KPIs set

PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score.

Coordinate with international teams to publish the seasonal calendar for campaign updates

SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.

Ensure team completes all task assigned by respective account managers and meets the SLA

defined

Ensure team meets its annual objectives

Coaching and development of team members

Manage career roadmap for team members

Complete audits for the team assigned as per sample size agreed with the reporting manager

Resource planning to ensure capacity is maintained at optimum level

Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved

Work closely with Quality & Training teams to drive continuous improvement initiatives

Participate and contribute in calls with International teams, operational team meets & training

sessions

Look for areas of opportunity / gaps in process to improve efficiencies

Work overtime when needed to meet critical deadlines

Complete adhoc tasks and projects as needed

Key Attributes:

Good execution and managerial skills

Ability to prioritize workload & meet deadlines

Focused and detail-oriented

Adaptability / Ability to Multitask

Good communication skills (written & spoken)

Good Ms Office Skills / Presentation Skills

Open to Feedback & Suggestions

Strive for excellence and can take quick decisions

Ability to drive and motivate the team to excel

Key Competencies:

Good understanding of Online Marketing Industry (International)

Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social

Media, and email marketing

Google AdWords / Google Analytics / Yahoo Bing Certified preferred

Qualifications & Experience:

Graduation Mandatory

Overall experience of minimum 8 years

Last 3 years in managing a team of at least 5 to 6 members

Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible

Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred

Role

Search Engine Optimisation /SEO Lead

Timings

Day Shift (Permanent)

Industry

Advertising / PR / MR / Events

Work Mode

Work from office

Functional Area

Marketing

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