Job Title

Manager, Marketing Operations

Work Location

Goregaon East, Mumbai

Reports To

Director

Work Timings:

Day Shift: 09:30am to 6.30 pm

Job Overview

Have you worked in a challenging and a dynamic environment where no two situations are the same? Do you have the inquisitiveness to question the status-quo and find better ways of doing things even when the processes have been stable since a long time? Are you able to motivate your team to stretch beyond agreed goals and delight the stakeholders with the unexpected? ReachLocal India is looking for a dynamic leader who is passionate about operations, is action-oriented and has experience in leading multi-functional teams for international clients.

The selected candidate will lead a team of managers and team leads (team size ~50+ employees) supporting our largest revenue generating products – Search Engine Marketing and Search Engine Optimization. This team comprises of specialists in managing digital campaigns for North America Markets across various verticals like automotive, home services, legal services and many more. This profile will be accountable to drive operational goals for 6000+ campaigns worth $1.5 mn in budgets. Major focus areas will be driving operational efficiencies, optimizing performance for certain key metrics like Cost Per Lead, Google Quality Score and optimum budget utilization and people management

Key Objectives for this Profile:

• Delight end-advertiser with our delivery, drive continuous improvements on processes, quality of delivery, productivity and best practices across operations teams

• Build capability plans in line with new process being outsourced

• Stay informed on latest market and industry trends and infuse best practices into delivery wherever required

• Work collaboratively with customer facing teams and execute the goals agreed with the end advertiser

• Plan, create and execute a holistic digital strategy and programs towards meeting overall business objectives and goals like CPL (Cost Per Lead), Budget Utilisation, and Google Quality Score.

• Manage stakeholder relationships across all processes and deliver on the SLAs agreed

• Work with Leadership Team to set, refine and review goal progress

• Research emerging technologies as well as competitor's digital strategy for industry best practices and opportunities to improve internal tools and capabilities of the campaigns

• Mentor and coach individuals to create next line of leadership within the team. Drive hiring initiatives in collaboration with the HR team to get the right talent on board

Qualification and Experience:

• Bachelor’s degree in Business Administration, Marketing, Computer Science, management information systems, or related discipline, MBA is preferred

• Overall, 10+ years of experience in Operations with 8 - 10 years of people management experience

• Experience in handling a team of 50+ members

• Understanding of SEM/ SEO/ Digital Paid Media is a plus

• Quality initiative skill – Six Sigma/ Defect reduction technique, Project Management

• Proven ability to understand and manage complex systems

• Coaching and Leadership skills that bring out the best of team

Key Competencies and Attributes:

• Strong experience in Operations coupled with Digital Marketing knowledge is a plus

• Strong written and verbal communication skills

• A creative and conceptual thinker with the ability to develop innovative campaign strategies to meet aggressive goals

• An analytical mindset and relentless drive for performance to optimize our digital campaigns and ROI

• A proven track record of delivering qualified search traffic to owned and earned channels / improving the quality of engagement in Search Campaigns

• Ability to operate on both a strategic and tactical level including, managing strategic partnerships, optimization programs, creative and content testing, and analytics.

• Excellent time and project management skills - Creativity, teamwork, and strong attention to detail

• Ability to drive and motivate the team to excel