AIOC-Custom Software Engineering Analyst-Mumbai

• Collaborate with project managers and marketing stakeholders to understand campaign objectives, review briefs, gather requirements, and identify potential risks.

• Plan and execute marketing campaigns, including audience segmentation, customer journey mapping, and content creation.

• Configure and manage Eloqua offers, workflows, email templates, landing pages, automations, and campaign canvases.

• Execute email, SMS, direct mail, social, paid media, and journey-based campaigns using Eloqua and Customer Data Platforms (CDP).

• Develop and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

• Ensure accurate audience targeting, segmentation, personalization, and campaign scheduling.

• Monitor campaign performance, analyze KPIs, and provide actionable insights and regular reports to stakeholders.

• Conduct A/B testing and optimize campaigns to improve engagement, deliverability, and overall performance.

• Troubleshoot and resolve technical issues related to Eloqua, CDP, API integrations, and campaign execution.

• Maintain data hygiene, update ticketing and request management systems, and ensure accurate documentation of activities and timestamps.

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process guidelines.

• Prepare accurate campaign reports for clients, project managers, and leadership teams.

Required Skills

• Expert-level knowledge of Oracle Eloqua and marketing automation.

• Proficiency in SQL and database management concepts.

• Knowledge of JavaScript, HTML, and CSS for campaign development and email template customization.

• Understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

• Exposure to REST APIs and API integration with marketing automation platforms.

• Experience with Customer Data Platforms (CDP) and campaign execution.

• Strong analytical, troubleshooting, and problem-solving skills.

• Experience in campaign reporting, KPI tracking, and performance analysis.

• Excellent communication, collaboration, and stakeholder management skills.

• Oracle Eloqua certification is an added advantage.

Preferred Candidate Profile

• 3–5 years of relevant experience in Marketing Operations, Campaign Management, or Marketing Automation.

• Hands-on experience managing end-to-end marketing campaigns using Eloqua.

• Ability to work in a fast-paced environment and collaborate with cross-functional teams.

• Willingness to work in rotational shifts.