Custom Software Engineering Analyst – Marketing Operations

• Plan, configure, and execute marketing campaigns using Oracle Eloqua and Customer Data Platforms (CDP).

• Collaborate with project managers and marketing stakeholders to understand campaign requirements, review briefs, and identify potential risks.

• Create and manage email templates, landing pages, workflows, automations, and customer journeys.

• Perform audience segmentation, personalization, A/B testing, and campaign optimization.

• Monitor campaign performance, analyze KPIs, and prepare reports with actionable insights.

• Troubleshoot technical issues related to Eloqua, CDP, campaign execution, and integrations.

• Maintain data hygiene, accurate campaign records, and request management updates.

• Follow standard operating procedures, desktop procedures, and quality checklists.

• Collaborate with internal teams and stakeholders to ensure timely and accurate campaign delivery.

Required Skills

• Strong hands-on experience with Oracle Eloqua and marketing automation.

• Knowledge of SQL, database management, and audience segmentation.

• Understanding of email marketing best practices, deliverability, personalization, and A/B testing.

• Familiarity with HTML, CSS, JavaScript, REST APIs, and API integrations.

• Experience in campaign reporting, analytics, and KPI tracking.

• Strong troubleshooting, analytical, communication, and collaboration skills.

Preferred Qualification: Oracle Eloqua certification is an advantage.

Important: Candidates should be flexible to work in rotational shifts and from the Mumbai office.