Custom Software Engineering Analyst – Marketing Operations

Job Description

We are seeking a skilled Marketing Operations professional with strong expertise in campaign management and marketing automation. The successful candidate will use marketing technology, data, and automation platforms to execute and optimize campaigns, improve operational efficiency, and support effective customer engagement. Hands-on Eloqua experience is essential.

Job Details

• Location: Mumbai

• Employment Type: Full-time

• Experience: 3–5 years

• Qualification: Any graduate

• Salary: ₹5.5 LPA – ₹8.5 LPA

• Work Schedule: Must be flexible to work rotational shifts.

Requirements

• Expert-level knowledge of Oracle Eloqua and marketing automation.

• Proficiency in SQL and database management concepts.

• Working knowledge of JavaScript, HTML, and CSS for campaign and email template customization.

• Understanding of REST APIs and API integration, preferably involving Eloqua.

• Strong knowledge of email marketing practices, including deliverability, audience segmentation, personalization, and A/B testing.

• Experience with campaign reporting, KPI tracking, and performance analysis.

• Ability to troubleshoot technical issues involving Eloqua, CDP, and campaign execution.

• Strong analytical, problem-solving, communication, and collaboration skills.

• Eloqua certification is an advantage.

Key Responsibilities

Campaign Planning and Development

• Work with project managers and marketing stakeholders to understand campaign objectives, review briefs, clarify requirements, and identify potential risks.

• Support campaign strategy through audience segmentation, customer journey mapping, and content preparation.

• Recommend effective use of Eloqua and CDP capabilities to meet campaign objectives.

• Configure campaign assets, including offers, workflows, email templates, landing pages, and automations.

• Build and manage automated customer journeys, nurture campaigns, welcome series, and triggered communications.

Campaign Execution and Optimization

• Execute email, SMS, direct mail, social, paid media, and other marketing campaigns using Eloqua and CDP platforms.

• Develop landing pages based on campaign requirements.

• Ensure accurate audience targeting and segmentation.

• Monitor campaign performance, engagement metrics, and KPIs; provide reports and actionable insights.

• Conduct A/B testing and implement improvements to campaign effectiveness and customer experience.

• Investigate and resolve technical issues affecting campaign delivery and execution.

Work Management and Data Quality

• Maintain accurate records and updates in ticketing and request management systems.

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process guidelines.

• Complete operational and campaign reports accurately and within required timelines.

• Coordinate with internal and external stakeholders to ensure smooth campaign delivery.

Other Details

• Candidates must be comfortable working rotational shifts.

• Full-time employment.