Custom Software Engineering Analyst

Job Requisition ID: AIOC-S01657829 / CL11
Designation: Custom Software Engineering Analyst
Location: Mumbai
Experience: 3–5 Years
Qualification: Any Graduation
Salary: ₹5.5 LPA – ₹8.5 LPA
Job Type: Full-Time
Work Mode: Not specified
Shift: Rotational Shifts (Flexible to work in rotational shifts)
Skill Required: Marketing Operations – Campaign Management

Job Overview

We are looking for a skilled Custom Software Engineering Analyst specializing in Marketing Operations and Campaign Management. The candidate will be responsible for managing, executing, and optimizing marketing campaigns using marketing automation platforms such as Oracle Eloqua and Customer Data Platforms (CDP).

The role involves campaign configuration, audience segmentation, marketing automation, database management, campaign performance analysis, and troubleshooting technical issues to improve marketing efficiency and customer engagement.

Key Skills Required

• Oracle Eloqua – Expert Knowledge

• Marketing Automation

• Campaign Management and Execution

• SQL and Database Management

• JavaScript

• HTML and CSS

• API Integration and REST APIs

• Customer Data Platform (CDP)

• Email Marketing and Campaign Optimization

• Audience Segmentation and Personalization

• A/B Testing

• Campaign Reporting and Analytics

• Marketing Journey Automation

• Troubleshooting and Problem-Solving

• Excellent Communication and Collaboration Skills

Roles and Responsibilities

1. Campaign Planning and Requirements Gathering

• Collaborate with project managers and marketing stakeholders to understand campaign objectives and requirements.

• Review campaign briefs and clarify requirements before campaign execution.

• Identify potential risks and provide recommendations.

• Support campaign strategies, audience segmentation, and customer journey mapping.

2. Campaign Configuration and Development

• Create and configure offers, workflows, email templates, landing pages, and marketing automation processes.

• Develop and manage automated customer journeys, including welcome emails, nurture campaigns, and triggered communications.

• Customize email templates using HTML and CSS.

• Leverage Eloqua and CDP capabilities to support marketing objectives.

3. Campaign Execution and Management

• Set up and execute email, SMS, direct mail, social media, paid media, and other marketing campaigns.

• Ensure accurate audience targeting and segmentation.

• Monitor campaign performance and engagement metrics.

• Conduct A/B testing and optimize campaigns for better performance.

• Troubleshoot and resolve technical issues related to campaign execution.

4. Reporting and Analysis

• Track campaign KPIs and engagement metrics.

• Prepare campaign performance reports and provide actionable insights.

• Analyze campaign results and recommend improvements.

• Ensure accurate reporting for clients and internal leadership.

5. Work Orchestration and Data Hygiene

• Manage campaign requests through ticketing and request management tools.

• Maintain accurate records of campaign updates, data points, and timelines.

• Follow Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), and process checklists.

• Maintain data accuracy and ensure smooth campaign execution.

Eligibility Criteria

• Any Graduate.

• 3–5 years of relevant experience in Marketing Operations and Campaign Management.

• Expert-level knowledge of Oracle Eloqua.

• Strong understanding of SQL and database management.

• Knowledge of email marketing best practices, segmentation, personalization, and deliverability.

• Experience with marketing automation and campaign reporting.

• Exposure to REST APIs and API integrations.

• Good problem-solving, analytical, and communication skills.

• Eloqua certification will be an added advantage.

• Must be flexible to work in rotational shifts.

Salary and Benefits

Salary: ₹5.5 LPA – ₹8.5 LPA

Location: Mumbai

Employment Type: Full-Time