Custom Software Engineering Analyst
7 Views
3 hours ago
Experience
2–8 Year(s)
₹
Salary
Confidential
Location
Mumbai
2 candidate(s) already applied
Job Description
What would you do?
Help balance increased marketing complexity and diminishing marketing resources.
Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies.
Skills required:
•Eloqua (Expert): In-depth knowledge of Eloqua and knowledge of SQL, Javascript.
•SQL-Database Management: Proficiency in understanding database concepts.
•Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
•Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Eloqua, CDP and campaign execution.
•Excellent communication and collaboration skills .
•Certification: Eloqua certification is a plus.
•Rest APIs-API Integration: Exposure to API integration to fully utilize Eloqua API capabilities.
•Knowledge of Marketing Automation best practices.
•HTML and CSS: Familiarity with HTML and CSS for email template customization.
•Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.
Roles and Responsibilities:
Campaign Planning and Requirements Gathering:
•Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
•Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.
•Provide guidance on leveraging Eloqua platform and CDP capabilities to achieve campaign goals effectively.Campaign Configuration and Development:
•Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.
•Create and manage automated journeys/canvas, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:
•Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Eloqua and CDP platform.
•Create landing pages as per brief provided.
•Ensure accurate targeting and segmentation of campaign audiences.
•Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.
•Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
•Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:
•Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
•Complete all required reports so that accurate numbers are reported to both client and leadership.
Key Skills
6 Skills
Oracle Eloqua
Marketing Cloud Einstein
Email studio
Journey builder
API Dynamic email
Web Studio
Role Specifications
Role
Email Support Manager
Timings
Flexible (Permanent)
Industry
BPO
Work Mode
Work from office
Process
Voice
Functional Area
ITES / BPO / Customer Service
Similar Jobs
Quality Check & MIS – AP + AR + GL
Gratitude Inc • 5 – 10 Year(s)
ERP
Quality Control
Analytical Skills
₹ 58.33 – 75 Thousand p.m
Gurugram, India
Team Lead, Employee Benefits
Gratitude Inc • 6 – 10 Year(s)
Analytical
Collaboration
Meeting Deadlines
₹ 90 – 1 Lacs p.m
Pune, India
Data Analyst - Spanish
Gratitude Inc • 1 – 12 Year(s)
Supply Chain
Analytical Skills
spanish language
₹ 60 – 65 Thousand p.m
Thane, India
Assistant Manager – Procure to Pay (P2P)
Gratitude Inc • 7 – 10 Year(s)
Team Leader
Finance and Accounting, PTP
Interaction with the client - Governance calls
₹ 95 – 1 Lacs p.m
Chennai, India
WFA Processor
Gratitude Inc • 1 – 4 Year(s)
Stakeholder Management
Strong Communication Skills (Verbal and Written))
SAP, SuccessFactors Employee Central, Kronos
Confidential
Hyderabad, India
About Company
Gratitude Inc is a global company with presence across APAC, Africa, and USA. We are known for our people, innovation and customer focused approach.
Location
NA, nigeria
Network
0+ Followers
Activity
500+ Posts
Interview Tips
Curated for this role
Giving the VNA round?
What are the most important skills you acquired as a Soft Skills/VNA trainer?
How would you handle an irate customer?
Mobile App
Get the Best Jobs
Right on your fingertips with instant alerts