Custom Software Engineering Consultant – Marketing Operations

• Review campaign briefs, specifications, segmentation rules, and personalization requirements.

• Perform quality assurance testing of email, SMS, push notification, direct mail, social, and paid marketing campaigns.

• Validate campaign configurations, audience lists, SQL queries, data extensions, and dynamic content.

• Test customer journeys, automation workflows, and triggered communications to ensure accurate execution.

• Verify email rendering, landing pages, links, personalization, and campaign functionality.

• Identify and resolve campaign defects, data discrepancies, and technical issues related to Eloqua, Adobe Campaign Classic, and integrations.

• Support A/B testing, analyze campaign performance, and recommend improvements to engagement and conversion rates.

• Ensure compliance with email marketing best practices, data privacy requirements, and anti-spam regulations.

• Maintain campaign testing documentation, defect logs, test results, and issue resolution records.

• Collaborate with marketing teams, developers, project managers, and data analysts to align creative and data builds with campaign objectives.

• Maintain accurate ticketing updates, timestamps, reports, and campaign documentation.

• Follow all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), checklists, and quality standards.

• Stay updated on Eloqua, CDP capabilities, marketing automation practices, and campaign QA methodologies.

Required Skills

• Strong hands-on knowledge of Oracle Eloqua, including campaign configuration and landing pages.

• Experience in end-to-end campaign management, campaign QA, and quality assurance testing.

• Knowledge of SQL, JavaScript, HTML, and CSS.

• Experience with audience segmentation, data validation, personalization, and journey automation.

• Familiarity with Marketo, Adobe Campaign Classic, and customer data platforms (CDPs).

• Understanding of email marketing, campaign testing, automation workflows, and A/B testing.

• Strong analytical, troubleshooting, documentation, and problem-solving skills.

• Excellent communication and cross-functional collaboration skills.

• Understanding of UX/UI principles and digital marketing strategies is an advantage.