Custom Software Engineering Consultant

LOCATION: Mumbai

EXPERIENCE: 7 to 11 years

SHIFT: Flexible Shifts

QUALIFICATION: Any Graduation

NOTICE PERIOD: Immediate to 30 days

WORK MODE: Work From Office

SKILL: Marketing Operations – Campaign Management


TECHNICAL SKILLS: Eloqua, Marketo, Adobe, Claude, Marketing Automation, Oracle Eloqua, Campaign QA/Quality Assurance, Journey Automation, Audience Segmentation, SQL, HTML, CSS, Email Marketing


What We Are Looking For

Eloqua Expertise: In-depth knowledge of Eloqua functionalities, landing pages, and knowledge of SQL, JavaScript


Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation


Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups


Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration


Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion


Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations


Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders


HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues


Digital Marketing: Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives


UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets


Roles and Responsibilities

Campaign Review


Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements


Quality Assurance Testing


Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign, etc., data queries, to validate the accuracy and functionality of the campaign components


Data Validation


Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience


Journey Testing


Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage


Compliance and Best Practices


Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws


Campaign Optimization


Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates


A/B Testing


Support A/B testing efforts by setting up and validating test campaigns, analyzing results


Documentation


Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions


Collaboration


Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements


Collaborate with development team to ensure that creative build align with the campaign objectives and data build


Continuous Improvement


Stay updated with the latest Eloqua and CDP features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness


Work Orchestration and Data Hygiene


Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc., to provide seamless experience to both internal and external stakeholders


Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks


Complete all required reports so that accurate numbers are reported to both client and leadership


Why Join?

Competitive salary package


Prime Mumbai location


Work From Office setup


Career growth in marketing operations and campaign management