Custom Software Engineering Consultant

Job Summary

We are looking for an experienced Custom Software Engineering Consultant with strong expertise in Marketing Operations and Campaign Management. The role involves managing and validating end-to-end marketing campaigns, performing campaign quality assurance, testing customer journeys, validating audience data, and ensuring marketing automation workflows function accurately across multiple channels.

The ideal candidate should have hands-on experience with Oracle Eloqua, marketing automation platforms, campaign execution, data validation, and email development technologies.

Key Responsibilities

Campaign Review and Management

• Review marketing campaign requirements, specifications, objectives, audience segments, and personalization rules.

• Support end-to-end campaign execution, including audience targeting, segmentation, content personalization, and journey automation.

• Validate campaign setups across Email, SMS, Push, Direct Mail, Social Media, and Paid Campaign channels.

Quality Assurance and Testing

• Conduct thorough campaign QA to ensure accuracy and functionality of campaign components.

• Test campaign configurations, data queries, audience lists, and dynamic content personalization.

• Validate customer journeys and automation workflows to ensure subscribers receive the correct communications at each stage.

• Identify, troubleshoot, and resolve campaign configuration and data integration issues.

Data Validation and Analysis

• Verify audience lists, data extensions, segmentation rules, and campaign data integrity.

• Analyse campaign performance metrics and provide data-driven recommendations.

• Support A/B testing by setting up and validating test campaigns and analysing results.

Compliance and Optimization

• Ensure campaigns follow email marketing best practices, data privacy regulations, and anti-spam requirements.

• Recommend improvements to campaign performance, engagement, and conversion rates.

• Stay updated on Eloqua, CDP features, marketing automation practices, and industry trends.

Collaboration and Documentation

• Work closely with marketing teams, project managers, data analysts, and developers.

• Coordinate with development teams to ensure creative assets align with campaign objectives and data requirements.

• Maintain documentation of campaign testing, results, issues, and resolutions.

• Accurately update ticketing and request management tools, including timestamps and relevant data.

• Follow Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process documentation.

• Complete required reports to ensure accurate reporting to clients and leadership.

Required Skills

• Oracle Eloqua and Marketing Automation

• Marketing Operations and Campaign Management

• End-to-End Campaign Execution

• Campaign QA and Quality Assurance

• Audience Segmentation and Targeting

• Journey Automation and Workflow Testing

• Email Marketing and Campaign Personalization

• SQL, JavaScript, HTML, and CSS

• Campaign Data Validation and Troubleshooting

• A/B Testing and Campaign Performance Analysis

• Adobe Campaign Classic configuration and data integration knowledge

Qualifications and Experience

• Any Graduation.

• 7–11 years of relevant professional experience.

• Strong hands-on knowledge of Eloqua functionalities, landing pages, and campaign management.

• Knowledge of SQL and JavaScript.

• Familiarity with HTML and CSS for email template customization and rendering troubleshooting.

• Excellent communication, collaboration, analytical, and problem-solving skills.

Job Details

• Position: Custom Software Engineering Consultant

• Location: Mumbai

• Work Mode: Work From Office (WFO)

• Shift: Flexible Shifts

• Notice Period: Immediate to 30 Days