Digital Ad Campaign Manager – Programmatic & Geofencing

Gratitude Inc

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19 hours ago

Digital Ad Campaign Manager – Programmatic & Geofencing

3-7 Year(s)

Mumbai

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Job Description

Key Skills

Hands-on experience with DSPs and geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.

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Location: Mumbai

Experience: 3–5 Years
Salary: Up to 9 LPA

The Opportunity

We’re looking for a Digital Ad Campaign Manager with hands-on experience in programmatic advertising, geofencing, and location-based campaigns. You’ll manage campaigns end-to-end—from setup and trafficking to optimisation, troubleshooting, reporting, and performance analysis.

Key Responsibilities

Plan, launch and optimise programmatic, geofencing and location-based campaigns.
Build polygon, radius, address-based, competitor, event and hyperlocal targeting strategies.
Manage audiences, budgets, pacing, frequency caps and campaign settings across DSPs.
Traffic and QA display, mobile, video, native and CTV/OTT campaigns.
Monitor delivery, CTR, CPM, CPC, CPA, conversions, ROAS, footfall and store visits.
Troubleshoot pacing, geo leakage, creative, tagging and attribution issues.
Optimise bids, budgets, audiences, creatives, geographies and inventory to improve ROI.
Prepare campaign reports and translate performance data into actionable insights.
Collaborate with account, sales, creative, vendor and client teams.
Ensure compliance with privacy, consent, brand-safety and platform requirements.

What We’re Looking For

3–5 years of experience in digital advertising, programmatic media buying or performance marketing.
Hands-on experience with geofencing, location targeting, mobile advertising, retargeting and programmatic campaigns.
Experience managing multiple campaigns, advertisers, geographies, budgets and KPIs.
Experience with DSPs/geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar.
Strong knowledge of programmatic, audience segmentation, CTV/OTT, attribution and conversion tracking.
Proficiency in Excel and campaign reporting/analytics dashboards.
Familiarity with Google Analytics, ad servers, pixels, UTM tracking and third-party attribution tools.
Strong analytical, communication, organisational and problem-solving skills.
Bachelor’s degree in Marketing, Advertising, Digital Media, Communications, Business or a related field.

Key Skills

Interested? Send your updated CV highlighting your programmatic, DSP, geofencing and digital campaign management experience.

Role

Account Manager

Timings

Day Shift (Permanent)

Industry

BPO

Work Mode

Work from office

Process

Voice

Functional Area

ITES / BPO / Customer Service

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