Marketing Automation Campaign QA Consultant

Location: Mumbai, Maharashtra
Experience: 7–11 Years
Work Mode: Work From Office (WFO)
Shift: Flexible Shifts
Qualification: Any Graduate
Notice Period: Immediate to 30 Days

Job Overview

We are seeking an experienced Marketing Automation Campaign QA Consultant to manage campaign quality assurance, testing, data validation, and journey automation across multiple digital marketing channels. The ideal candidate will have strong hands-on expertise in Oracle Eloqua, Marketo, Adobe Campaign Classic, marketing automation, audience segmentation, and campaign execution.

The role involves reviewing campaign requirements, validating campaign configurations and data, testing customer journeys, troubleshooting technical issues, and ensuring campaigns meet quality, compliance, and performance standards.

Key Responsibilities

1. Campaign Review and Quality Assurance

• Review campaign requirements, specifications, objectives, audience segmentation rules, and personalization needs.

• Execute comprehensive quality assurance testing for campaigns across email, SMS, push notifications, direct mail, social media, and paid media channels.

• Validate campaign configurations, data queries, content, links, audience targeting, and personalization logic.

• Identify, document, and resolve campaign defects before deployment.

2. Marketing Automation and Journey Testing

• Validate customer journeys, automated workflows, and campaign orchestration to ensure subscribers follow the intended communication paths.

• Review and test automation rules, triggers, audience segmentation, and campaign scheduling.

• Work with Oracle Eloqua, Marketo, and Adobe Campaign Classic to troubleshoot configuration and integration issues.

• Ensure campaign assets and data builds align with business requirements.

3. Data Validation and Analysis

• Verify the accuracy and integrity of audience lists, data extensions, segmentation logic, and dynamic content.

• Use SQL and data queries to validate campaign audiences and troubleshoot data discrepancies.

• Analyze campaign performance metrics and provide recommendations to improve engagement and conversions.

• Support A/B testing by validating test campaigns, reviewing results, and identifying optimization opportunities.

4. Email Development and Technical Troubleshooting

• Use HTML and CSS to customize email templates and troubleshoot rendering issues.

• Apply knowledge of JavaScript and landing page development to support campaign implementation and debugging.

• Investigate technical issues related to campaign configurations, data integrations, and automation workflows.

• Collaborate with developers to ensure creative assets, technical builds, and campaign objectives are aligned.

5. Compliance and Documentation

• Ensure campaigns follow email marketing best practices, applicable data privacy requirements, and anti-spam regulations.

• Maintain detailed documentation of QA procedures, test results, defects, and resolutions.

• Follow standard operating procedures (SOPs), desktop procedures (DTPs), and campaign checklists.

• Maintain accurate ticketing and request-management records, including updates, timestamps, and relevant data points.

• Prepare operational reports and ensure accurate reporting to clients and leadership.

6. Collaboration and Continuous Improvement

• Work closely with marketing teams, project managers, data analysts, and developers to resolve campaign-related issues.

• Communicate technical findings clearly to technical and non-technical stakeholders.

• Stay updated on Eloqua, customer data platform (CDP) capabilities, marketing automation tools, and industry best practices.

• Identify opportunities to improve campaign QA processes, data hygiene, workflow efficiency, and overall marketing effectiveness.

Required Skills and Qualifications

• 7–11 years of relevant experience in marketing operations, campaign management, marketing automation, or campaign quality assurance.

• Strong hands-on knowledge of Oracle Eloqua, including campaign configuration, landing pages, and automation workflows.

• Experience with Marketo and Adobe Campaign Classic.

• Understanding of end-to-end campaign execution, audience targeting, segmentation, personalization, and journey automation.

• Proficiency in campaign QA, testing, defect identification, and data validation.

• Working knowledge of SQL, HTML, CSS, and JavaScript.

• Experience with email marketing, campaign troubleshooting, and data integration.

• Knowledge of A/B testing, campaign analytics, and performance optimization.

• Understanding of digital marketing principles, UX/UI design, and email rendering standards.

• Strong communication, documentation, analytical, and problem-solving skills.

• Familiarity with ticketing systems, SOPs, DTPs, and operational reporting.

• Willingness to work onsite in Mumbai and accommodate flexible shifts.

Preferred Technical Skills

Oracle Eloqua | Marketo | Adobe Campaign Classic | Marketing Automation | Campaign Management | Campaign QA | Journey Automation | Audience Segmentation | SQL | HTML | CSS | JavaScript | Email Marketing | Data Validation | A/B Testing | Campaign Analytics | Customer Data Platforms (CDP)

Ideal Candidate Profile

The ideal candidate is detail-oriented and technically proficient in marketing automation campaign testing, with strong Oracle Eloqua expertise and the ability to validate complex campaign journeys, troubleshoot data and configuration issues, and ensure high-quality campaign delivery across multiple channels.