Campaign Scheduling Specialist – Broadcast & Media Operations

Gratitude Inc

1209 Views

16 hours ago

2-8 Year(s)

₹ 70 - ₹ 75 Thousand p.m

Mumbai

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Job Description

Key Skills

Strong Communication Skills (Verbal and Written)) Problem-Solving Skills Advanced MSOffice (MS Teams, Outlook, Word, Excel, PowerPoint) Strong organizational skills and ability to manage multiple deadlines.

140 candidate(s) have already applied for this Job. Apply now

Location: Mumbai

Experience: 2 to 8 Years

Band: BPO 1/2/3

Job ID: 405350

Position Overview:

We are seeking an experienced Linear / Radio Campaign Schedular to lead the execution and delivery of advertising campaigns across traditional linear / radio platforms. This role emphasizes campaign management, traffic coordination, and ad scheduling to ensure campaigns run seamlessly and meet client objectives. The ideal candidate will have a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.

Key Responsibilities:

Traffic Coordinator:

Asset Management:

- Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.

- Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.

Workflow Optimization:

- Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.

Quality Assurance:

- Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.

- Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.

Ad Scheduling and Optimization:

- Schedule Development:

o Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.

o Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.

- Conflict Resolution:

o Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.

o Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.

- Regulatory Compliance:

o Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.

Reporting and Insights:

- Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.

- Analyze trends and recommend improvements for future campaigns to maximize client ROI.

- Provide feedback to sales and creative teams on opportunities for innovation or process improvements.

Qualifications / Experience

- Education:

a. Bachelor’s degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.

- Experience:

a. 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.

b. Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Technical Skills:

- Proficiency with traffic management systems (e.g., WideOrbit, IBMS, Aquira or similar).

- Advanced knowledge of Excel and ability to work with data to derive insights.

- Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.

Soft Skills:

- Strong organizational and multitasking skills, with a high level of attention to detail.

- Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.

- Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.

PAN and DOB are required for profile creation**

Role

Media Strategy

Timings

Day Shift (Permanent)

Industry

BPO

Work Mode

Work from office

Process

Voice

Functional Area

Advertising / Arts / Media

Note: Myglit doesn't charge any money from candidates. If you have been asked to pay money to get this job then report to us immediately at support@myglit.com.

Evangeline Ugwumba

Recruiter - Gratitude Inc

NA, nigeria

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500+ Posts

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