Custom Software Engineering Analyst

1. Oracle Eloqua and Marketing Automation

2. SQL and Database Management

3. Campaign Management and Audience Segmentation

4. REST APIs and API Integration

5. Campaign Reporting, HTML and CSS

Key Responsibilities : 

• Collaborate with project managers and marketing stakeholders to understand campaign objectives, review briefs, clarify requirements, and identify potential risks.

• Assist with campaign planning, audience segmentation, customer journey mapping, and content creation.

• Configure offers, workflows, email templates, landing pages, and automated campaigns using Eloqua.

• Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

• Execute email, SMS, direct mail, social media, paid media, and other marketing campaigns using Eloqua and CDP platforms.

• Ensure accurate audience targeting, segmentation, and personalization.

• Monitor campaign performance and engagement metrics and prepare reports for stakeholders.

Qualifications : 

• Any graduation.

• Experience in Marketing Operations or Campaign Management.

• Expert-level knowledge of Oracle Eloqua; certification is an advantage.

Important Points : 

• Ex TCS Employees can't apply.

• PAN and DOB are required for profile creation.