Custom Software Engineering Analyst

SKILL: Marketing Operations – Campaign Management

QUALIFICATION: Any Graduation

EXPERIENCE: 3 to 5 years

SALARY: ₹5.5 LPA – ₹8.5 LPA

LOCATION: Mumbai

JOB TYPE: Full-time (flexible for rotational shifts)


What Would You Do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services.


In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies.


Skills Required

Eloqua (Expert): In-depth knowledge of Eloqua and knowledge of SQL, JavaScript


SQL-Database Management: Proficiency in understanding database concepts


Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing


Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Eloqua, CDP, and campaign execution


Excellent communication and collaboration skills


Certification: Eloqua certification is a plus


REST APIs – API Integration: Exposure to API integration to fully utilize Eloqua API capabilities


Knowledge of Marketing Automation best practices


HTML and CSS: Familiarity with HTML and CSS for email template customization


Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights


Roles and Responsibilities

Campaign Planning and Requirements Gathering


Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build, along with highlighting risks (if any)


Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation


Provide guidance on leveraging Eloqua platform and CDP capabilities to achieve campaign goals effectively


Campaign Configuration and Development


Create and configure offers, workflows, mail templates, landing pages, and automations to support campaign execution


Create and manage automated journeys/canvas, including welcome series, nurture campaigns, and triggered communications


Campaign Execution and Management


Set up and execute email, SMS, direct mail, social/paid, and other marketing broadcast or journey-based campaigns using Eloqua and CDP platform


Create landing pages as per brief provided


Ensure accurate targeting and segmentation of campaign audiences


Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders


Conduct A/B testing and optimization to improve campaign effectiveness and customer experience


Troubleshoot and resolve any technical issues related to campaign execution


Work Orchestration and Data Hygiene


Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc., to provide seamless campaign experience to both internal and external stakeholders


Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process documents to carry out all required tasks


Complete all required reports so that accurate numbers are reported to both client and leadership


Why Join?

Competitive salary: ₹5.5 LPA – ₹8.5 LPA


Prime Mumbai location


Career growth in marketing operations and campaign management


Exposure to Eloqua, CDP, and marketing automation technologies


Dynamic and supportive team environment