Custom Software Engineering Consultant – Marketing Operations

Location: Mumbai
Experience: 7–11 Years
Qualification: Any Graduate
Work Mode: Work From Office (WFO)
Shift: Flexible Shifts
Notice Period: Immediate to 30 Days
Skill Required: Marketing Operations – Campaign Management

Job Summary

We are looking for an experienced Marketing Operations professional with strong expertise in campaign management, marketing automation, and campaign quality assurance. The ideal candidate should have hands-on experience with Oracle Eloqua, Marketo, Adobe Campaign Classic, and customer journey automation, along with technical skills in SQL, JavaScript, HTML, and CSS.

The role involves reviewing, testing, validating, and optimizing marketing campaigns across multiple channels to ensure data accuracy, campaign quality, and effective customer engagement.

Key Responsibilities

• Review campaign requirements, specifications, audience segmentation, and personalization rules.

• Execute end-to-end campaign quality assurance (QA) across email, SMS, push notifications, direct mail, social media, and paid campaigns.

• Validate audience lists, data queries, data extensions, and dynamic content personalization.

• Test customer journeys, automation workflows, and campaign triggers to ensure correct execution.

• Identify and troubleshoot technical issues related to Eloqua, Adobe Campaign Classic, and data integrations.

• Perform A/B testing and analyze campaign performance to recommend improvements.

• Ensure campaigns comply with email marketing best practices, data privacy regulations, and anti-spam requirements.

• Customize and troubleshoot email templates using HTML and CSS.

• Collaborate with marketing teams, developers, project managers, and data analysts to resolve campaign issues.

• Maintain accurate documentation of test cases, campaign results, defects, and resolutions.

• Manage tickets and service requests while following standard operating procedures (SOPs), desktop procedures (DTPs), and process checklists.

• Prepare and submit campaign reports with accurate metrics for clients and leadership.

• Stay updated on marketing automation platforms, customer data platforms (CDPs), and industry best practices.

Mandatory Skills

• 7–11 years of relevant experience in marketing operations, campaign management, or marketing automation.

• Hands-on experience with Oracle Eloqua, including campaign setup, landing pages, segmentation, and automation.

• Experience in campaign QA, testing, and quality assurance.

• Knowledge of marketing automation, customer journey automation, and audience segmentation.

• Working knowledge of SQL for data queries and validation.

• Knowledge of HTML and CSS for email template customization and troubleshooting.

• Understanding of campaign data validation, personalization, and integration workflows.

• Strong analytical, troubleshooting, and problem-solving skills.

• Excellent communication and stakeholder management skills.

Good-to-Have Skills

• Experience with Marketo and Adobe Campaign Classic.

• Knowledge of JavaScript and customer data platforms (CDPs).

• Experience with multichannel campaigns, including email, SMS, push notifications, social media, and paid campaigns.

• Understanding of UX/UI design principles and digital marketing strategies.

• Experience with A/B testing, campaign performance analysis, and conversion optimization.

• Familiarity with ticketing tools, reporting processes, and campaign documentation.

Candidate Requirements

• Any graduate qualification.

• Must be comfortable working from the Mumbai office.

• Must be flexible to work in assigned shifts.

• Notice period should be immediate to 30 days.

Preferred Candidate Profile: Professionals with strong Oracle Eloqua expertise, hands-on campaign QA experience, marketing automation knowledge, and technical proficiency in SQL, HTML, and CSS.

Interested candidates can share their updated resume along with their current location, total experience, relevant Eloqua experience, current CTC, expected CTC, and notice period.