Software Development Engineer – Custom Applications (AIOC-S01657829)

# Job Description: Custom Software Engineering Analyst

**Job Requisition ID:** AIOC-S01657829 / CL11

**Designation:** Custom Software Engineering Analyst

**Location:** Mumbai, Maharashtra

**Experience:** 3–5 Years

**Qualification:** Any Graduation

**Salary:** ₹5.5 LPA – ₹8.5 LPA

**Shift:** Flexible Shift

**Work Mode:** Work From Office (WFO)

**Key Skill:** Marketing Operations – Campaign Management (Oracle Eloqua)

## Job Summary

We are looking for a skilled Custom Software Engineering Analyst specializing in Marketing Operations and Campaign Management. The ideal candidate will have 3–5 years of experience in marketing automation, campaign execution, and customer engagement platforms, with strong hands-on expertise in Oracle Eloqua.

The role involves planning, configuring, executing, and optimizing multichannel marketing campaigns while ensuring data accuracy, campaign quality, and operational efficiency. The candidate will collaborate with marketing stakeholders to deliver personalized customer experiences, improve campaign performance, and leverage data and technology to support marketing objectives.

## Roles and Responsibilities

- Collaborate with project managers and marketing stakeholders to understand campaign objectives, requirements, and briefs, identifying potential risks before campaign development.

- Configure and execute marketing campaigns using Oracle Eloqua and Customer Data Platforms (CDPs).

- Develop and manage automated customer journeys, nurture campaigns, welcome series, and triggered communications.

- Create and maintain email templates, landing pages, workflows, offers, and marketing automation programs.

- Perform audience segmentation, targeting, personalization, and journey mapping to improve campaign effectiveness.

- Execute email, SMS, direct mail, social media, paid media, and other multichannel marketing campaigns as required.

- Conduct A/B testing and optimize campaign performance based on engagement metrics and customer behavior.

- Monitor campaign KPIs, prepare performance reports, analyze results, and provide actionable recommendations to stakeholders.

- Troubleshoot and resolve technical issues related to Eloqua, CDP integrations, campaign execution, and automation workflows.

- Maintain data hygiene, database accuracy, and campaign quality through appropriate validation and management practices.

- Support REST API integrations and utilize Eloqua API capabilities to improve marketing automation processes.

- Maintain accurate records in ticketing and request management systems, including updates, timestamps, and campaign details.

- Follow established Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), checklists, and quality guidelines.

- Prepare accurate operational reports for clients, project managers, and leadership teams.

## Required Skills and Qualifications

- 3–5 years of experience in marketing operations, campaign management, or marketing automation.

- Strong hands-on expertise in **Oracle Eloqua** and marketing automation platforms.

- Proficiency in SQL and database management concepts.

- Understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

- Familiarity with HTML and CSS for email template and landing page customization.

- Knowledge of JavaScript for campaign customization and troubleshooting.

- Exposure to REST APIs, API integrations, and Customer Data Platforms (CDPs).

- Experience in campaign reporting, KPI tracking, data analysis, and performance optimization.

- Strong analytical, problem-solving, troubleshooting, and attention-to-detail skills.

- Excellent communication, stakeholder management, and collaboration skills.

- Oracle Eloqua certification is an added advantage.

## Preferred Candidate Profile

The ideal candidate should be detail-oriented, technically proficient, and capable of managing multiple marketing campaigns in a deadline-driven environment. They should demonstrate strong problem-solving abilities, a commitment to campaign quality, and the ability to collaborate effectively with cross-functional teams.

## Application Call to Action

**Interested in this opportunity?**

If you have hands-on experience with Oracle Eloqua, marketing automation, and campaign management, we encourage you to apply. Join the team to help deliver effective marketing campaigns, enhance customer engagement, and drive operational excellence.

**Apply Now:** Submit your updated resume highlighting your Oracle Eloqua expertise, relevant marketing automation experience, and campaign management achievements.

**Job Location:** Mumbai, Maharashtra

**Work Mode:** Work From Office (WFO)

**Salary Range:** ₹5.5 LPA – ₹8.5 LPA

**Experience Required:** 3–5 Years