Custom Software Engineering Analyst

Designation: Custom Software Engineering Analyst
Skill Required: Marketing Operations – Campaign Management
Location: Mumbai
Experience: 3–5 Years
Qualification: Any Graduation
Salary: ₹5.5 LPA – ₹8.5 LPA
Employment Type: Full-time
Shift: Flexible for rotational shifts

Job Overview

We are looking for a skilled Custom Software Engineering Analyst specializing in Marketing Operations – Campaign Management, with hands-on expertise in Oracle Eloqua and marketing automation technologies. The candidate will be responsible for building, executing, managing, and optimizing multi-channel marketing campaigns while ensuring accurate audience segmentation, campaign performance tracking, and operational efficiency.

The role requires strong technical knowledge of Eloqua, SQL, JavaScript, HTML, CSS, and API integrations, along with an understanding of email marketing best practices and campaign analytics.

Key Responsibilities

1. Campaign Planning and Requirements Gathering

• Collaborate with project managers and marketing stakeholders to understand campaign objectives and requirements.

• Review campaign briefs, clarify requirements, and identify potential risks before campaign development.

• Support campaign strategies, audience segmentation, customer journey mapping, and content execution.

• Recommend effective use of Eloqua and Customer Data Platform (CDP) capabilities.

2. Campaign Configuration and Development

• Create and configure marketing offers, workflows, email templates, landing pages, and automated campaigns.

• Develop and manage automated customer journeys, including welcome series, nurture campaigns, and triggered communications.

• Customize email templates using HTML and CSS.

• Use SQL and JavaScript to support campaign requirements and technical configurations.

3. Campaign Execution and Management

• Set up and execute email, SMS, direct mail, social, paid media, and other marketing campaigns.

• Ensure accurate audience targeting, segmentation, and campaign scheduling.

• Monitor campaign performance, engagement metrics, and delivery results.

• Conduct A/B testing and optimize campaigns to improve customer engagement and effectiveness.

• Troubleshoot and resolve technical issues related to Eloqua, CDP, and campaign execution.

4. Work Orchestration and Data Management

• Maintain accurate updates, timestamps, and campaign details in ticketing and request management tools.

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), and process checklists.

• Maintain data hygiene and ensure campaign information is accurate and consistent.

• Prepare regular operational and campaign performance reports for clients and leadership.

• Ensure timely completion of campaign activities while maintaining quality standards.

Required Skills and Qualifications

• Strong hands-on expertise in Oracle Eloqua and marketing automation.

• Proficiency in SQL and database management concepts.

• Working knowledge of JavaScript, HTML, and CSS.

• Understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

• Exposure to REST APIs and API integration, preferably with Eloqua.

• Knowledge of Customer Data Platforms (CDP) and marketing automation workflows.

• Experience in campaign reporting, KPI tracking, and performance analysis.

• Strong troubleshooting, analytical, and problem-solving skills.

• Excellent communication and stakeholder collaboration skills.

• Eloqua certification will be an added advantage.

Preferred Experience

• 3–5 years of experience in Marketing Operations, Campaign Management, or Marketing Automation.

• Hands-on experience in building and executing campaigns using Oracle Eloqua.

• Experience managing multi-channel marketing campaigns and automated customer journeys.

Key Competencies

• Attention to detail and data accuracy.

• Campaign execution and process management.

• Analytical thinking and problem-solving.

• Stakeholder communication and collaboration.

• Time management and ability to meet deadlines.

• Adaptability to flexible and rotational shifts.

Work Details

• Job Location: Mumbai

• Experience: 3–5 Years

• Salary Range: ₹5.5 LPA – ₹8.5 LPA

• Work Type: Full-time

• Shift: Flexible / Rotational

• Qualification: Any Graduation