Marketing Operations & Campaign Management Consultant

Location: Mumbai
Experience: 7–11 Years
Qualification: Any Graduation
Job Type: Full-Time
Work Mode: Work from Office (WFO)
Shift: Flexible Shifts
Notice Period: Immediate to 30 Days
Job Function: Marketing Operations – Campaign Management

Job Overview

We are looking for an experienced Custom Software Engineering Consultant – Marketing Operations to manage and ensure the quality of end-to-end marketing campaigns using marketing automation platforms such as Oracle Eloqua, Marketo, and Adobe Campaign.

The ideal candidate should have strong expertise in campaign management, marketing automation, audience segmentation, journey automation, campaign quality assurance, and data validation. The role involves reviewing campaign requirements, executing comprehensive testing, troubleshooting technical issues, and ensuring accurate campaign delivery across multiple digital channels.

The candidate should also possess working knowledge of SQL, JavaScript, HTML, and CSS, along with an understanding of digital marketing strategies and customer engagement practices.

Key Responsibilities

1. Campaign Review & Management

• Review marketing campaign requirements, specifications, and objectives.

• Understand audience targeting, segmentation rules, and personalization requirements.

• Support end-to-end campaign execution across multiple channels.

• Ensure campaign configurations align with business and marketing objectives.

2. Campaign Quality Assurance & Testing

• Conduct quality assurance testing of marketing campaigns across Email, SMS, Push Notifications, Direct Mail, Social Media, and Paid Campaigns.

• Validate campaign configurations, data queries, and automation workflows.

• Identify and resolve campaign setup issues and discrepancies.

• Ensure accurate campaign execution and delivery.

3. Data Validation & Audience Segmentation

• Validate audience lists, data extensions, and customer information.

• Ensure accurate audience segmentation and targeting.

• Verify dynamic content personalization and data integrity.

• Use SQL and data queries to validate campaign data.

4. Customer Journey & Marketing Automation

• Test and validate customer journeys and automation workflows.

• Ensure subscribers follow the intended communication paths.

• Configure and validate journey automation processes.

• Support marketing automation initiatives to improve customer engagement and conversions.

5. Technical Troubleshooting

• Troubleshoot technical issues related to Oracle Eloqua and Adobe Campaign Classic.

• Support data integration and campaign configuration activities.

• Work with HTML and CSS for email template customization.

• Use technical knowledge of SQL and JavaScript to investigate campaign-related issues.

6. Campaign Optimization & Performance Analysis

• Support A/B testing and validate test campaigns.

• Analyze campaign performance metrics and engagement results.

• Recommend improvements to increase campaign effectiveness and conversion rates.

• Ensure campaigns follow digital marketing best practices.

7. Compliance & Documentation

• Ensure campaigns comply with email marketing standards, data privacy regulations, and anti-spam policies.

• Maintain campaign testing documentation, reports, and issue-resolution records.

• Follow Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), and process checklists.

• Maintain accurate records of campaign updates, timestamps, and activities.

8. Stakeholder Collaboration & Continuous Improvement

• Collaborate with marketing teams, project managers, developers, and data analysts.

• Coordinate with development teams to align creative assets and data builds with campaign objectives.

• Identify process improvement opportunities.

• Stay updated with the latest Eloqua, CDP, and marketing automation features.

Required Skills & Qualifications

• 7–11 years of relevant experience in Marketing Operations or Campaign Management.

• Strong hands-on experience with Oracle Eloqua.

• Knowledge of Marketo and Adobe Campaign Classic.

• Expertise in end-to-end campaign management and execution.

• Experience in campaign QA and quality assurance testing.

• Strong understanding of audience segmentation and targeting.

• Knowledge of customer journey automation and marketing automation.

• Working knowledge of SQL and JavaScript.

• Familiarity with HTML and CSS for email template customization.

• Experience in data validation and data integration.

• Understanding of email marketing, digital marketing, and campaign optimization.

• Knowledge of A/B testing and campaign performance analysis.

• Strong analytical, troubleshooting, and problem-solving abilities.

• Excellent communication and stakeholder management skills.

Preferred Skills

• Experience with Customer Data Platforms (CDP).

• Exposure to multi-channel campaign execution.

• Knowledge of UX/UI design principles.

• Experience with marketing automation tools and campaign optimization.

• Familiarity with ticketing and request management tools.

Eligibility & Work Requirements

• Work Location: Mumbai

• Work Mode: 100% Work from Office

• Shift: Flexible shifts as per business requirements.

• Notice Period: Immediate to 30 Days

• Education: Any Graduation

• Experience: 7–11 Years

Interested candidates should have strong experience in marketing automation, Oracle Eloqua, campaign management, and campaign quality assurance.