Sales and Radio Ad Operations

Skills

Ad scheduling & Trafficking
Good Comms (English – verbal and written)
Campaign Management
Scheduling optimization
Sales
Team collaboration
Documentation and knowledge sharing

Requirements
3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.
Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Education
Bachelor’s or equivalent

Responsibilities
Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.
Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.
Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.
Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.
Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.
Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.
Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.
Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.
Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.
Analyze trends and recommend improvements for future campaigns to maximize client ROI.

Domain

• Media / Broadcasting
  Proficiency with traffic management systems (IBMS, Aquira or similar)
  Familiarity with Media and / or Broadcasting industry
  Experience with linear / digital broadcasting organization

Ex TCS Employees can’t apply
PAN and DOB are required for profile creation