Quality Assurance Analyst| Digital Advertisement | McKinley

Gratitude Inc

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1 month ago

Quality Assurance Analyst| Digital Advertisement | McKinley

2-4 Year(s)

Manila

Job Description

Key Skills

Data Analysis Quality Assurance/QA SQL Technical BPO Experience Digital Advertisement APIs, Server-Side Tracking & SDKs

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Quality Assurance Analyst | Digital Advertisement

Location: McKinley (Onsite)
Shift: TBD

Role Overview

Ensure quality, accuracy, and compliance across customer support interactions, technical integrations, conversion tracking, and digital advertising platforms.
Conduct audits, analyze data, identify quality gaps, and drive continuous improvement through coaching, reporting, and process enhancement.

Key Responsibilities

Audit support interactions including tickets, chats, emails, escalations, and technical support cases for quality, accuracy, compliance, and process adherence.
Review API integrations, webhooks, SDK implementations, server-side tracking, and payloads to validate technical correctness and troubleshooting quality.
Perform QA validation for conversion tracking, attribution models, campaign analytics, ROAS reporting, and marketing measurement data.
Evaluate support cases related to Meta Ads, Google Ads, TikTok Ads, billing issues, ad policy compliance, and campaign configurations.
Write and execute SQL queries to validate data quality, investigate discrepancies, analyze trends, and support operational reporting.
Design and maintain QA test cases, scorecards, evaluation rubrics, checklists, and documentation.
Conduct calibration sessions, provide coaching and actionable feedback, and support agent performance improvement initiatives.
Generate QA reports, identify recurring quality issues, recommend process improvements, and track remediation effectiveness.
Collaborate with Training, Operations, Engineering, and Leadership teams to improve service quality and operational efficiency.

Required Skills & Experience

Bachelor's degree in Computer Science, Software Engineering, Information Systems, or a related field (or equivalent technical experience).
2–4 years of experience in Quality Assurance, Technical Support, Ad Tech Support, SaaS, Technical Integrations, or BPO environments.
Strong SQL expertise including joins, CTEs, subqueries, window functions, aggregations, data validation, and reporting.
Experience with REST APIs, webhooks, server-side tracking, SDK implementations, and API debugging.
Ability to read and troubleshoot JSON/XML payloads and use tools such as Postman, browser developer tools, and logging utilities.
Knowledge of digital advertising platforms including Meta Business Suite, Google Ads, TikTok for Business, and related workflows.
Strong understanding of conversion tracking, attribution models, Conversions API (CAPI), ROAS, funnel metrics, and marketing analytics.
Experience auditing technical support interactions, investigating data quality issues, and performing root cause analysis.
Excellent analytical, documentation, communication, coaching, and stakeholder management skills.

Preferred Qualifications

Experience in SaaS or platform-based support environments.
Exposure to QA auditing, technical writing, and process improvement initiatives.
Background in ad tech, digital advertising, marketing analytics, or conversion measurement ecosystems.

Key Success Metrics

QA score accuracy and calibration consistency.
Reduction in recurring quality defects.
SLA adherence and support quality improvements.
Accuracy of technical audits and data validation activities.
Improvement in agent performance through coaching and feedback.
Successful identification and resolution of systemic quality issues.

Role

IT Support

Timings

Night Shift (Permanent)

Industry

BPO

Work Mode

Work from office

Functional Area

IT Software/Hardware

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