Job Description: Custom Software Engineering Analyst – Marketing Automation

Job Requisition ID: AIOC-S01657829 / CL11
Designation: Custom Software Engineering Analyst
Skill/Function: Marketing Operations – Campaign Management
Location: Mumbai, Maharashtra
Work Mode: Work From Office (WFO)
Experience: 3–5 Years
Salary Range: ₹5.5 LPA – ₹8.5 LPA
Shift: Flexible Shifts
Qualification: Any Graduation

Job Overview

We are seeking a skilled Marketing Operations professional with strong expertise in Oracle Eloqua, marketing automation, campaign management, and database technologies. The successful candidate will support end-to-end marketing campaign execution, optimize automated customer journeys, maintain data quality, and improve campaign performance through effective use of marketing technology.

The role requires a combination of technical proficiency, analytical thinking, attention to detail, and collaboration with marketing stakeholders to deliver accurate, efficient, and scalable multichannel campaigns.

Key Responsibilities

1. Campaign Planning and Requirements Gathering

• Collaborate with project managers and marketing stakeholders to understand campaign objectives, requirements, and expected outcomes.

• Review campaign briefs, clarify requirements, and identify potential risks before campaign development.

• Support campaign strategy execution, including audience segmentation, customer journey mapping, and content personalization.

• Recommend appropriate Oracle Eloqua and Customer Data Platform (CDP) capabilities to meet campaign objectives.

2. Campaign Configuration and Development

• Configure and manage marketing offers, email templates, landing pages, workflows, and automated campaign processes.

• Build and maintain automated customer journeys using Eloqua Campaign Canvas.

• Develop welcome series, nurture campaigns, triggered communications, and other automated marketing workflows.

• Customize email templates using HTML and CSS.

• Use SQL and database concepts to support audience selection, segmentation, and campaign data validation.

• Apply JavaScript and API integration knowledge to support campaign functionality and system connectivity.

3. Campaign Execution and Management

• Set up and execute email, SMS, direct mail, social media, paid media, and other broadcast or journey-based campaigns.

• Configure campaign targeting, segmentation, personalization, scheduling, and automation.

• Build landing pages according to approved campaign briefs.

• Monitor campaign execution and resolve technical issues affecting delivery or functionality.

• Ensure campaigns are delivered accurately and in accordance with business requirements.

4. Reporting, Analysis, and Optimization

• Track campaign performance indicators, including delivery, engagement, click-through rates, and conversions, where applicable.

• Prepare campaign reports and provide actionable insights to marketing stakeholders.

• Conduct A/B testing to evaluate campaign variations and improve performance.

• Recommend improvements to audience targeting, personalization, deliverability, and customer engagement.

• Support continuous improvement of marketing processes and campaign effectiveness.

5. Marketing Automation and Technical Troubleshooting

• Apply marketing automation best practices to improve campaign efficiency and customer experience.

• Troubleshoot issues related to Eloqua configuration, CDP data, integrations, and campaign execution.

• Support REST API integration activities to improve the use of Eloqua platform capabilities.

• Maintain campaign data hygiene and validate audience information before execution.

• Ensure campaign setups comply with email marketing standards and applicable data privacy requirements.

6. Work Orchestration and Process Compliance

• Use ticketing and request-management tools to track campaign requests, updates, timestamps, and relevant data points.

• Follow established Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), checklists, and process documentation.

• Maintain accurate records of campaign activities, issues, and resolutions.

• Complete required operational reports to ensure accurate reporting to clients and leadership.

• Collaborate with project managers, marketing teams, developers, and data stakeholders to ensure timely campaign delivery.

Required Skills and Qualifications

• Any graduate degree.

• 3–5 years of relevant experience in marketing operations, campaign management, or marketing automation.

• Strong hands-on expertise in Oracle Eloqua, including campaign configuration, Campaign Canvas, landing pages, and automation.

• Proficiency in SQL and a sound understanding of database concepts.

• Working knowledge of JavaScript, HTML, and CSS.

• Understanding of REST APIs and marketing platform integrations.

• Knowledge of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

• Experience with campaign reporting, KPI tracking, data validation, and performance analysis.

• Ability to troubleshoot technical issues related to campaign execution, Eloqua, and CDP platforms.

• Strong analytical, problem-solving, communication, and collaboration skills.

• Familiarity with ticketing tools, SOPs, DTPs, and operational reporting.

• Eloqua certification is an advantage.

• Willingness to work onsite in Mumbai and accommodate flexible shifts.

Technical Skills

Oracle Eloqua | Marketing Automation | Campaign Management | Campaign Canvas | SQL | Database Management | JavaScript | HTML | CSS | REST APIs | API Integration | Customer Data Platforms (CDP) | Audience Segmentation | Customer Journey Automation | Email Marketing | Landing Page Development | A/B Testing | Campaign Reporting and Analytics | Data Hygiene

Ideal Candidate Profile

The ideal candidate is a technically strong marketing operations professional who can independently configure and execute campaigns in Oracle Eloqua, build automated customer journeys, troubleshoot campaign issues, and analyze campaign performance. The candidate should be detail-oriented, comfortable working with marketing technology and data, and committed to delivering high-quality campaigns within defined timelines.