Custom Software Engineering Consultant – Marketing Operations

Job Description

We are seeking an experienced Marketing Operations Consultant specializing in campaign management, marketing automation, and campaign quality assurance. The role focuses on reviewing, testing, and validating multi-channel marketing campaigns to ensure accurate audience targeting, effective customer journeys, data integrity, and seamless campaign execution. The ideal candidate should have strong hands-on expertise in Eloqua and experience working with marketing automation platforms.

Job Details

• Location: Mumbai

• Experience: 7–11 years

• Qualification: Any Graduate

• Work Mode: 100% Work From Office

• Shift: Flexible shifts

• Notice Period: Immediate to 30 days

• Skill Area: Marketing Operations – Campaign Management

Requirements

• Strong hands-on expertise in Oracle Eloqua, including campaign configuration, landing pages, and automation workflows.

• Experience with marketing automation platforms such as Eloqua, Marketo, and Adobe Campaign.

• Knowledge of SQL, JavaScript, HTML, and CSS.

• Proven experience in end-to-end campaign management, audience segmentation, personalization, and journey automation.

• Strong campaign QA and testing skills across email, SMS, push notifications, direct mail, social, and paid media.

• Understanding of data validation, integration, and campaign troubleshooting.

• Knowledge of email marketing best practices, data privacy regulations, and anti-spam compliance.

• Ability to analyze campaign performance metrics and recommend improvements.

• Familiarity with UX/UI principles for email templates and campaign assets.

• Strong communication, analytical, documentation, and cross-functional collaboration skills.

• Exposure to CDP platforms and AI-assisted marketing tools is an advantage.

Key Responsibilities

Campaign Review and Quality Assurance

• Review campaign briefs and technical requirements to understand objectives, audience criteria, segmentation, and personalization rules.

• Perform comprehensive QA testing of campaign configurations across multiple marketing channels.

• Validate SQL queries, audience lists, data extensions, and dynamic content to ensure data accuracy.

• Test customer journeys, automated workflows, and campaign triggers to confirm correct execution.

• Identify, document, and resolve campaign configuration and technical issues.

Campaign Optimization and Compliance

• Ensure campaigns follow email marketing best practices, privacy requirements, and anti-spam regulations.

• Support A/B testing activities, validate test configurations, and analyze results.

• Provide recommendations to improve campaign engagement, delivery performance, and conversion rates.

• Work with development teams to ensure creative assets and data configurations align with campaign requirements.

Documentation and Stakeholder Management

• Maintain detailed records of QA activities, test results, identified defects, and resolutions.

• Collaborate with marketing teams, project managers, developers, and data analysts to resolve campaign-related issues.

• Maintain accurate updates, timestamps, and activity records in ticketing and request management systems.

• Follow established SOPs, DTPs, checklists, and operational guidelines.

• Prepare required campaign and operational reports for clients and leadership.

• Stay updated on Eloqua, CDP capabilities, marketing automation developments, and industry best practices.

Other Details

• Candidates must be comfortable working onsite in Mumbai and across flexible shifts.

• Immediate joiners or candidates with a notice period of up to 30 days are preferred.