Custom Software Solutions Consultant

# Job Description: Custom Software Engineering Consultant – Marketing Automation & Campaign QA

**Location:** Mumbai

**Experience:** 7–11 Years

**Qualification:** Any Graduation

**Work Mode:** Work From Office (WFO)

**Shift:** Flexible Shifts

**Notice Period:** Immediate to 30 Days

**Key Skill:** Marketing Operations – Campaign Management

## Job Summary

We are looking for an experienced Custom Software Engineering Consultant specializing in Marketing Operations, Campaign Management, and Marketing Automation. The ideal candidate will have strong expertise in Oracle Eloqua, Marketo, Adobe Campaign Classic, campaign quality assurance, audience segmentation, journey automation, and email marketing.

The candidate will be responsible for reviewing, testing, validating, and optimizing multi-channel marketing campaigns to ensure accurate audience targeting, seamless customer journeys, data integrity, and effective campaign execution. The role requires strong analytical and troubleshooting skills, attention to detail, and the ability to collaborate with cross-functional teams.

## Key Responsibilities

- **Campaign Review and Management:** Review campaign requirements, specifications, audience segmentation rules, personalization logic, and campaign objectives to ensure accurate implementation.

- **Campaign Quality Assurance:** Execute end-to-end QA testing of marketing campaigns across email, SMS, push notifications, direct mail, social media, and paid campaign channels.

- **Marketing Automation:** Configure, validate, and troubleshoot marketing automation workflows, customer journeys, and campaign execution processes using platforms such as Oracle Eloqua, Marketo, and Adobe Campaign Classic.

- **Data Validation:** Validate audience lists, campaign data, data extensions, SQL queries, and dynamic content to ensure data accuracy and appropriate audience targeting.

- **Journey Testing:** Test customer journeys, automation workflows, trigger-based communications, and subscriber progression to verify that the correct messages are delivered at the right time.

- **Technical Troubleshooting:** Identify and resolve campaign configuration issues, data integration errors, automation failures, and email rendering problems.

- **Email Development:** Use HTML and CSS to customize email templates, troubleshoot rendering issues, and ensure consistency across email clients and devices.

- **Campaign Optimization:** Analyze campaign performance metrics and recommend improvements to enhance engagement, conversion rates, and overall marketing effectiveness.

- **A/B Testing:** Support the setup, execution, and validation of A/B tests, analyze results, and provide actionable recommendations.

- **Compliance and Governance:** Ensure campaigns follow email marketing best practices, applicable data privacy requirements, consent management practices, and anti-spam regulations.

- **Cross-Functional Collaboration:** Work closely with marketing teams, project managers, data analysts, designers, and developers to align campaign creative assets, data builds, and technical implementations with business objectives.

- **Documentation and Reporting:** Maintain detailed records of test cases, QA results, defects, issue resolutions, campaign updates, and performance reports for clients and leadership.

- **Process Adherence:** Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and campaign governance standards.

- **Work Orchestration and Data Hygiene:** Manage tickets and requests accurately, maintain timestamps and status updates, and ensure data quality and timely communication with internal and external stakeholders.

- **Continuous Improvement:** Stay updated on Eloqua, CDP, marketing automation capabilities, campaign QA methodologies, and emerging digital marketing trends.

## Required Skills and Qualifications

- 7–11 years of relevant experience in marketing operations, campaign management, marketing automation, or campaign quality assurance.

- Strong hands-on experience with **Oracle Eloqua**, including campaign configuration, landing pages, segmentation, and automation.

- Working knowledge of **Marketo and Adobe Campaign Classic**.

- Experience in end-to-end campaign execution, audience targeting, personalization, and customer journey automation.

- Strong understanding of campaign QA, test case execution, defect identification, and campaign validation.

- Proficiency in SQL for data queries, audience validation, and campaign data verification.

- Knowledge of HTML and CSS for email template customization and troubleshooting.

- Familiarity with JavaScript for campaign scripting and technical troubleshooting.

- Understanding of email marketing, digital marketing strategies, and marketing automation best practices.

- Experience with A/B testing, campaign performance analysis, and data-driven optimization.

- Strong analytical, problem-solving, and troubleshooting abilities.

- Excellent written and verbal communication skills, with the ability to collaborate with technical and non-technical stakeholders.

- Familiarity with UX/UI principles for improving the usability and visual quality of campaign assets.

- Knowledge of Claude or other AI-assisted tools for marketing operations is an added advantage.

## Preferred Competencies

- Strong attention to detail and commitment to campaign accuracy.

- Ability to manage multiple campaign requests and meet deadlines.

- Understanding of customer data platforms (CDPs), data hygiene, and data integration processes.

- Experience with ticketing and request management tools.

- Strong documentation, reporting, and stakeholder management skills.

- Ability to work effectively in a flexible-shift, collaborative, and fast-paced environment.

## Key Performance Expectations

- Accurate and timely completion of campaign QA and validation.

- High data integrity and correct audience segmentation.

- Reduced campaign defects and execution errors.

- Successful validation of customer journeys and automation workflows.

- Timely resolution and documentation of campaign-related issues.

- Compliance with established SOPs, DTPs, and campaign quality standards.

- Reliable reporting and continuous improvement in campaign performance.

## Ideal Candidate Profile

The ideal candidate is a marketing automation professional with strong Oracle Eloqua expertise, hands-on campaign QA experience, and a solid understanding of SQL, HTML, CSS, audience segmentation, and journey automation. The candidate should be detail-oriented, technically proficient, and capable of ensuring high-quality campaign delivery across multiple marketing channels while working closely with cross-functional teams.