Urgent Hiring: Custom Software Engineering Analyst

Job Description

We are hiring a Marketing Operations Specialist with 3–5 years of experience in campaign management and marketing automation. The role focuses on building, executing, monitoring, and optimizing multi-channel marketing campaigns using Eloqua and customer data platforms (CDP). The ideal candidate should combine technical expertise with strong campaign execution and analytical skills.

Job Details

• Location: Mumbai

• Employment Type: Full-time

• Experience: 3–5 years

• Education: Any Graduate

• Salary: ₹5.5 LPA – ₹8.5 LPA

• Job Requisition ID: AIOC-S01657829 / CL11

• Shift: Rotational shifts; flexibility required.

Requirements

• Expert-level hands-on experience with Oracle Eloqua.

• Strong understanding of marketing automation and campaign management.

• Proficiency in SQL and database management.

• Knowledge of JavaScript, HTML, and CSS for email and landing-page customization.

• Exposure to REST APIs and API integrations.

• Understanding of email deliverability, personalization, segmentation, and A/B testing.

• Experience with CDP platforms, campaign analytics, reporting, and KPI monitoring.

• Ability to troubleshoot platform and campaign execution issues.

• Strong communication, collaboration, analytical, and problem-solving skills.

• Eloqua certification is an added advantage.

Key Responsibilities

• Understand campaign briefs, gather requirements, clarify deliverables, and identify potential execution risks with project managers and marketing stakeholders.

• Support campaign planning through audience segmentation, journey mapping, and content coordination.

• Build and configure campaign assets, including email templates, landing pages, offers, workflows, and automated journeys.

• Execute multi-channel campaigns across email, SMS, direct mail, social, and paid media using Eloqua and CDP platforms.

• Manage automated campaigns such as welcome programs, customer nurture journeys, and triggered communications.

• Validate audience targeting and campaign configurations before deployment.

• Track campaign performance, analyze engagement metrics, and provide actionable insights through regular reports.

• Conduct A/B testing and recommend improvements to campaign performance and customer experience.

• Identify and resolve technical issues affecting Eloqua, CDP, and campaign execution.

• Maintain accurate updates, records, and timestamps in ticketing and request management tools.

• Follow established SOPs, DTPs, checklists, and process guidelines.

• Ensure timely and accurate reporting to stakeholders and leadership.

Other Details

• Full-time opportunity based in Mumbai.

• Candidates must be flexible to work rotational shifts.