Custom Software Engineering Consultant – Marketing Operations

Location: Mumbai
Experience: 7–11 Years
Qualification: Any Graduate
Work Mode: Work From Office (WFO)
Shift: Flexible Shifts
Notice Period: Immediate to 30 Days
Skill Required: Marketing Operations – Campaign Management

Job Overview

We are seeking an experienced Custom Software Engineering Consultant specializing in Marketing Operations and Campaign Management. The ideal candidate will have strong expertise in Oracle Eloqua, marketing automation, campaign execution, campaign quality assurance, customer journey automation, and audience segmentation.

The candidate will be responsible for reviewing, testing, and validating multi-channel marketing campaigns, ensuring data accuracy, campaign functionality, compliance, and optimal customer engagement. The role requires collaboration with marketing, development, analytics, and project management teams to deliver high-quality campaigns and continuously improve campaign performance.

Roles and Responsibilities

1. Campaign Review and Management

• Review campaign requirements and specifications to understand objectives, target audiences, segmentation rules, and personalization requirements.

• Support end-to-end campaign execution using Oracle Eloqua and other marketing automation platforms.

• Validate campaign configurations across email, SMS, push notifications, direct mail, social media, and paid marketing channels.

• Ensure campaign assets, creative builds, and data configurations align with business objectives.

2. Campaign Quality Assurance and Testing

• Conduct comprehensive quality assurance testing of marketing campaigns before deployment.

• Validate campaign setup, links, tracking parameters, audience selection, dynamic content, and personalization rules.

• Identify, document, and resolve campaign defects, configuration issues, and technical errors.

• Perform functional testing and regression testing to ensure campaign accuracy and consistency.

3. Marketing Automation and Journey Testing

• Test customer journeys, automated workflows, triggers, and communication sequences.

• Validate subscriber progression through journey stages and confirm that the correct messages are delivered at the appropriate time.

• Troubleshoot automation issues and ensure workflows function according to business requirements.

• Apply marketing automation best practices to improve customer engagement and campaign effectiveness.

4. Data Validation and Audience Segmentation

• Validate audience lists, data extensions, segmentation logic, and data integration processes.

• Use SQL queries and data validation techniques to verify campaign data accuracy and audience eligibility.

• Ensure correct audience targeting, data hygiene, and dynamic content personalization.

• Identify data discrepancies and coordinate with relevant teams to resolve issues.

5. Technical Troubleshooting

• Troubleshoot Oracle Eloqua configurations, landing pages, email templates, and campaign automation workflows.

• Support Adobe Campaign Classic configuration testing and data integration troubleshooting, where applicable.

• Use HTML, CSS, SQL, and JavaScript knowledge to investigate campaign issues and customize email templates.

• Collaborate with development teams to resolve technical defects and improve campaign build quality.

6. Campaign Optimization and Performance Analysis

• Support A/B testing by setting up, validating, and monitoring test campaigns.

• Analyse campaign performance metrics, including email delivery, open rates, click-through rates, engagement, and conversions.

• Provide data-driven recommendations to improve campaign effectiveness and customer experience.

• Identify opportunities to enhance audience targeting, personalization, and customer journey performance.

7. Compliance and Documentation

• Ensure campaigns follow email marketing best practices, applicable data privacy requirements, and anti-spam regulations.

• Maintain campaign QA checklists, test results, issue logs, and resolution documentation.

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), and process guidelines.

• Maintain accurate records in ticketing and request management tools, including updates, timestamps, and resolution details.

• Prepare operational reports to ensure accurate reporting to clients and leadership.

8. Collaboration and Continuous Improvement

• Work closely with marketing teams, project managers, developers, and data analysts to resolve campaign-related challenges.

• Communicate technical findings clearly to technical and non-technical stakeholders.

• Stay updated on Oracle Eloqua, marketing automation, customer data platforms (CDPs), and campaign management best practices.

• Identify opportunities to improve campaign quality, workflow efficiency, data hygiene, and operational processes.

Required Skills and Qualifications

• Any graduate degree.

• 7–11 years of experience in marketing operations, campaign management, marketing automation, or campaign quality assurance.

• Strong hands-on expertise in Oracle Eloqua and campaign management.

• Experience with marketing automation, audience segmentation, customer journey automation, and email marketing.

• Knowledge of campaign QA, functional testing, data validation, and troubleshooting.

• Proficiency in SQL for campaign data validation and audience analysis.

• Working knowledge of HTML, CSS, and JavaScript for email template customization and troubleshooting.

• Familiarity with Adobe Campaign Classic, Marketo, and customer data platforms is desirable.

• Experience with A/B testing, campaign analytics, dynamic content, and personalization.

• Understanding of UX/UI principles and digital marketing strategies.

• Strong analytical, communication, documentation, and stakeholder management skills.

• Ability to manage multiple campaign requests while maintaining quality and meeting deadlines.

Preferred Competencies

• Strong attention to detail and a quality-focused mindset.

• Ability to investigate complex campaign and data-related issues.

• Good understanding of campaign performance metrics and data-driven optimization.

• Experience working with ticketing systems, SOPs, operational reports, and campaign QA checklists.

• Ability to work in a flexible-shift environment and collaborate with cross-functional teams.

Key Objective

To ensure accurate, compliant, and high-quality multi-channel marketing campaigns through robust quality assurance, data validation, automation testing, technical troubleshooting, and continuous campaign optimization.