Traffic Coordinator

Gratitude Inc

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1 week ago

Traffic Coordinator

2-8 Year(s)

Mumbai

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Job Description

Key Skills

Advertising Marketing Quality assurance Reporting Asset management ms excel Data Management media operation

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Campaign Scheduling Specialist – Broadcast & Media Operations

Location: Mumbai
Experience: 2 to 8 Years

Position Overview

We are looking for a Campaign Scheduling Specialist – Broadcast & Media Operations to manage the execution and delivery of advertising campaigns across linear TV and radio platforms. The role involves campaign management, traffic coordination, creative asset trafficking, ad scheduling, quality checks, and reporting to ensure campaigns are delivered accurately, efficiently, and in line with client requirements.

The ideal candidate should have experience in broadcast/media operations, strong knowledge of ad scheduling workflows, excellent attention to detail, and the ability to manage high-volume campaigns and last-minute schedule changes.

Key Responsibilities

Traffic Coordination & Asset Management

Manage the trafficking and delivery of creative assets within defined timelines.
Verify creative materials against technical specifications, broadcast standards, and client requirements.
Identify and resolve asset or traffic-related discrepancies promptly.
Coordinate with broadcast operations teams to resolve workflow and delivery issues.

Ad Scheduling & Campaign Management

Build and maintain detailed advertising schedules based on client requirements and available inventory.
Ensure accurate placement of advertisements across linear TV/radio schedules.
Optimize schedules to maximize campaign reach and minimize inventory wastage.
Manage last-minute changes, schedule conflicts, breaking news, and programming disruptions.
Ensure competitive separation and other scheduling requirements are maintained.

Quality Assurance & Compliance

Perform detailed checks to prevent overbooking, duplication, incorrect placement, or missed advertisements.
Ensure campaigns are aired according to agreed parameters and timelines.
Maintain compliance with applicable broadcast, legal, and regulatory requirements.

Reporting & Analysis

Prepare post-campaign reports covering audience delivery, compliance, campaign reach, and other relevant metrics.
Analyze campaign trends and identify opportunities for process and performance improvement.
Provide actionable insights and recommendations to improve future campaign delivery.
Collaborate with sales and creative teams on campaign optimization and process improvements.

Qualifications & Experience

Bachelor’s degree in Media, TV/Radio/Broadcasting, Advertising, Communications, or a related field.
3–5 years of experience in campaign management, traffic coordination, ad scheduling, or broadcast/media operations.
Experience handling high-volume advertising campaigns and complex scheduling requirements.
Strong understanding of linear TV/radio broadcast workflows.

Technical Skills

Experience with traffic management systems such as WideOrbit, IBMS, Aquira, or similar platforms.
Advanced knowledge of MS Excel and data analysis.
Familiarity with media measurement tools such as Nielsen or OzTAM is an advantage.
Strong understanding of advertising scheduling and broadcast operations.

Soft Skills

Strong organizational and multitasking abilities.
Excellent attention to detail and accuracy.
Good communication and interpersonal skills.
Strong problem-solving and decision-making abilities.
Ability to work effectively under pressure and manage tight deadlines.

Important Note

Ex-TCS employees are not eligible to apply.
PAN and DOB are required for profile creation.

Role

Media Strategy

Timings

Rotational Shifts (Permanent)

Industry

Media / Dotcom / Entertainment

Work Mode

Work from office

Process

Non-Voice

Functional Area

Advertising / Arts / Media

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