Manager - Marketing Operations & Automation - B2B ABM
Job Description
Key Skills
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*JOB TITLE: Manager - Marketing Operations & Automation - B2B ABM - McKinley Hybrid 3x Onsite - Up to 130K*
Location: McKinley, Taguig City | Work Setup: Hybrid (3 Days Onsite, 2 Days WFH) | Salary: PHP 120,000 - 130,000
*ABOUT THE ROLE:*
We are hiring a *Manager - Marketing Operations & Automation - B2B ABM* for Hybrid setup in McKinley, Taguig! We're looking for a highly skilled Marketing Ops Manager to drive Growth Marketing efforts, lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation.
*JOB DETAILS:*
Role: Manager - Marketing Operations & Automation - B2B ABM
Location: McKinley, Taguig City
Work Setup: Hybrid (3 Days Onsite, 2 Days WFH)
Salary: PHP 120,000 - 130,000
*WHAT'S IN IT FOR YOU:*
- PHP 120K - 130K salary package - Competitive offer
- Hybrid work setup (3 days onsite, 2 days WFH)
- Prime work location in McKinley, Taguig
- Lead B2B Growth Marketing operations and automation for digital-first organization
- Own end-to-end campaign ops and ABM execution
*YOUR ROLE:*
*1. Marketing Automation & Campaign Execution*
- Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels
- Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP
- Own end-to-end campaign ops: tracking, QA, deployment, and reporting
*2. System & Data Management*
- Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools
- Ensure data hygiene, governance, lead routing, deduplication, and enrichment
*3. Performance Measurement & Insights*
- Build dashboards and reports to track funnel performance, pipeline contribution, and campaign ROI
- Translate data into actionable insights to improve targeting, efficiency, and effectiveness
*4. ABM & Personalization*
- Execute account-based campaigns, intent-based targeting, and personalized outreach using Demandbase or similar ABM platforms
- Work with Sales to streamline ABM programs and ensure smooth lead handoff
*5. Process Optimization*
- Identify bottlenecks in marketing workflows and implement scalable, automated solutions
- Create SOPs, documentation, and enablement materials for cross-functional teams
*WHO WE'RE LOOKING FOR:*
- 4-7 years in Marketing Operations / Growth Marketing, ideally in B2B, digital-first organizations
- Hands-on expertise in Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager
- Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance
- Experience in dashboard creation, funnel analysis, and campaign performance optimization
- Familiarity with ABM platforms (Demandbase, 6sense, Terminus) and BI tools is a plus
- Strong project management and stakeholder management skills
Role
Account Manager
Timings
Rotational Shifts (Permanent)
Industry
BPO
Work Mode
Hybrid
Process
Voice
Functional Area
ITES / BPO / Customer Service
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