Marketing Operations Manager

Gratitude Inc

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22 hours ago

Marketing Operations Manager

4-7 Year(s)

₱ 120 - ₱ 130K p.m

Manila (Taguig)

Job Description

Key Skills

B2B experience Marketing Operations Manager Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager ABM platforms (Demandbase, 6sense, Terminus) and BI tools

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Job Title: Marketing Operations Manager

Salary: ₱120,000–₱130,000

Work setup: Hybrid (3x Onsite, 2x Work from Home)

Location: McKinley

Job Description:

About the Role

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth

Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign

operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation

performance at scale.

You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes

and deliver measurable results.

Key Responsibilities

Marketing Automation & Campaign Execution

Build, execute, and optimize automated campaigns across email, paid, social, and ABM

channels.

Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP

tools.

Support end-to-end campaign operations including tracking, QA, deployment, and reporting.

System & Data Management

Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign

Manager, and analytics tools.

Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and

enrichment.

Performance Measurement & Insights

Build dashboards and performance reports to track funnel metrics, pipeline contribution, and

campaign ROI.

Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing

activities.

ABM & Personalization Support

Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns,

intent-based targeting, and personalized outreach.

Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization

Identify bottlenecks in marketing workflows and implement scalable, automated solutions.

Build SOPs, documentation, and training resources for cross-functional teams.

Required Qualifications

4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-

first organizations.

Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager

Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance

Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements

Exposure to ABM platforms (Demand base, 6sense, Terminus) and BI tools is an advantage

Strong project management and stakeholder management skills

Role

Marketing Manager

Timings

Day Shift (Permanent)

Industry

BPO

Work Mode

Hybrid

Process

Voice

Functional Area

Banking / Financial Services

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