Marketing Operations Manager
Job Description
Key Skills
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About the Role
We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale.
You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes and deliver measurable results.
Key Responsibilities
Marketing Automation & Campaign Execution
Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels
Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools
Support end-to-end campaign operations including tracking, QA, deployment, and reporting
System & Data Management
Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools
Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and enrichment
Performance Measurement & Insights
Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI
Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities
ABM & Personalization Support
Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach
Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes
Process Optimization
Identify bottlenecks in marketing workflows and implement scalable, automated solutions
Build SOPs, documentation, and training resources for cross-functional teams
Required Qualifications
4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations
Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager
Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance
Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements
Exposure to ABM platforms (Demandbase, 6sense, Terminus) and BI tools is an advantage
Strong project management and stakeholder management skills
Why Join?
Competitive salary: ₱120,000 – ₱130,000
Hybrid work setup – work-life balance
Prime McKinley location
Career growth in marketing operations
Collaborative and dynamic team environment
Role
Marketing Manager
Timings
Rotational Shifts (Permanent)
Industry
BPO
Work Mode
Hybrid
Process
Semi-Voice
Functional Area
Banking / Financial Services
Note: Myglit doesn't charge any money from candidates. If you have been asked to pay money to get this job then report to us immediately at support@myglit.com.
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