Marketing Operations Manager
Job Description
Marketing Operations Manager – McKinley
Salary: ₱120,000–₱130,000
Location: McKinley
Work Setup: Hybrid – 3 Days Onsite / 2 Days WFH
Experience: 4–7 Years in Marketing Operations / Growth Marketing
About the Role
We’re looking for an experienced Marketing Operations Manager to drive marketing automation, campaign execution, data management, and demand generation initiatives. You’ll work closely with Growth Marketing, Sales, and Product Marketing teams to optimize processes and deliver measurable business results.
Key Responsibilities
- Build, execute, and optimize automated campaigns across Email, Paid, Social, and ABM channels.
- Manage segmentation, lead scoring, nurturing journeys, and campaign workflows.
- Handle end-to-end campaign operations, including tracking, QA, deployment, and reporting.
- Manage marketing technology platforms such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
- Maintain data quality, lead routing, deduplication, enrichment, and governance.
- Create dashboards and reports covering funnel metrics, pipeline contribution, campaign ROI, and performance.
- Support ABM and personalization campaigns using platforms such as Demandbase, 6sense, or Terminus.
- Partner with Sales to improve lead handoffs and ABM execution.
- Identify workflow bottlenecks and implement scalable, automated solutions.
- Develop SOPs, documentation, and training materials for cross-functional teams.
Qualifications
- 4–7 years of experience in Marketing Operations or Growth Marketing, preferably in a B2B digital-first environment.
- Hands-on experience with Salesforce CRM, Marketo or similar MAP, and LinkedIn Campaign Manager.
- Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance.
- Experience creating dashboards, analyzing funnel metrics, and improving campaign performance.
- Exposure to ABM platforms such as Demandbase, 6sense, or Terminus is a plus.
- Experience with BI/analytics tools is an advantage.
- Strong project management, communication, and stakeholder management skills.
Important Eligibility Note
Former Teleperformance employees are not eligible for rehire, either directly or through a third party.
Why Join?
Take the lead in building scalable marketing operations, optimizing demand generation, and turning marketing data into measurable business growth—all while enjoying a hybrid work setup and competitive ₱120K–₱130K salary package.
Key Skills
3 SkillsRole Specifications
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