Marketing Operations Manager

Job Description: 

About the Role:

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth

Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign

operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation

performance at scale.

You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes

and deliver measurable results.

Key Responsibilities

Marketing Automation & Campaign Execution

•Build, execute, and optimize automated campaigns across email, paid, social, and ABM

channels.

•Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP

tools.

•Support end-to-end campaign operations including tracking, QA, deployment, and reporting.

System & Data Management

•Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign

Manager, and analytics tools.

•Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and

enrichment.

Performance Measurement & Insights

•Build dashboards and performance reports to track funnel metrics, pipeline contribution, and

campaign ROI.

•Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing

activities.

ABM & Personalization Support

•Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns,

intent-based targeting, and personalized outreach.

•Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization

•Identify bottlenecks in marketing workflows and implement scalable, automated solutions.

•Build SOPs, documentation, and training resources for cross-functional teams.

Required Qualifications

•7-8 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-

first organizations.

•Hands-on experience with:

o Salesforce CRM

o Marketo or similar marketing automation platforms

o LinkedIn Campaign Manager

•Strong understanding of database management, lead lifecycle processes, and funnel metrics.

•Ability to work with large datasets, build dashboards, and transform insights into

recommendations.

•Excellent project management skills and comfort working across global teams.

Preferred Qualifications

•Familiarity with Demandbase, 6sense, Terminus, or other ABM platforms.

•Experience with paid media workflows, tagging, UTM frameworks, and attribution tools.

•Working knowledge of BI or analytics tools (Tableau, Power BI, Looker, etc.).

•Strong understanding of B2B buyer journeys and pipeline dynamics.

What We’re Looking For

•Someone who is data-driven, detail-oriented, and proactive.

•A problem-solver who loves building scalable systems and improving efficiency.

•Collaborative partner comfortable supporting regional growth teams and cross-functional

stakeholders.

Pre - screening notes : 

1) How many years of direct Marketing Operations experience do you have?

2) How many years of hands-on experience do you have with Marketo and Salesforce?

3) What types of B2B campaigns have you managed end-to-end?

4) Have you handled lead scoring, lead routing, segmentation, and nurturing workflows?

5) What dashboards or marketing metrics have you managed?

6) Have you worked with LinkedIn Campaign Manager or ABM platforms such as Demandbase/6sense/Terminus?

7) What was your level of ownership—execution/support or end-to-end ownership of Marketing Operations?

8) Are you amenable to the McKinley hybrid setup (3x onsite)?

9) What is your current/expected compensation?

10) Last drawn salary 

11) Expected salary