Marketing Operations Manager - B2B ABM and Growth

Job Title: Marketing Operations Manager - B2B ABM and Growth - Hybrid McKinley Taguig

Company: Confidential

Work Location: McKinley, Taguig City

Salary: PHP 120,000 - 130,000

Work Setup: Hybrid - 3 Days Onsite, 2 Days WFH

Industry: Marketing / B2B / Growth Marketing

Openings: 1 Vacancy

Overview:

We are hiring a Manager for Marketing Operations and Automation with focus on B2B ABM for a hybrid setup in McKinley, Taguig. We are looking for a highly skilled Marketing Ops Manager to drive Growth Marketing efforts, lead marketing automation, optimize campaign operations, maintain data integrity, manage lead lifecycle, and scale demand generation.

Job Details:

Role: Manager - Marketing Operations and Automation - B2B ABM

Location: McKinley, Taguig City

Work Setup: Hybrid - 3 Days Onsite, 2 Days WFH

Salary: PHP 120,000 - 130,000

Headcount: 1 Vacancy

Benefits:

PHP 120K - 130K salary package - Competitive offer

Hybrid work setup - 3 days onsite, 2 days WFH

Prime work location in McKinley, Taguig

Lead B2B Growth Marketing operations and automation for digital-first organization

Own end-to-end campaign ops and ABM execution

Responsibilities:

1. Marketing Automation and Campaign Execution

Build, launch, and optimize automated campaigns across email, paid media, social, and ABM channels

Manage audience segmentation, lead scoring models, and nurture journeys in Marketo or similar MAP

Own end-to-end campaign operations - tracking, QA, deployment, and reporting

2. System and Data Management

Manage key components of the marketing tech stack - Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools

Ensure data hygiene, governance, lead routing, deduplication, and enrichment

3. Performance Measurement and Insights

Build dashboards and reports to track funnel performance, pipeline contribution, and campaign ROI

Translate data into actionable insights to improve targeting, efficiency, and effectiveness

4. ABM and Personalization

Execute account-based campaigns, intent-based targeting, and personalized outreach using Demandbase or similar ABM platforms

Work with Sales to streamline ABM programs and ensure smooth lead handoff

5. Process Optimization

Identify bottlenecks in marketing workflows and implement scalable, automated solutions

Create SOPs, documentation, and enablement materials for cross-functional teams

Qualifications:

4-7 years in Marketing Operations / Growth Marketing, ideally in B2B, digital-first organizations

Hands-on expertise in Salesforce CRM, Marketo or similar MAP, and LinkedIn Campaign Manager

Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance

Experience in dashboard creation, funnel analysis, and campaign performance optimization

Familiarity with ABM platforms - Demandbase, 6sense, Terminus - and BI tools is a plus

Strong project management and stakeholder management skills