Marketing Operations Manager

Job Title: Marketing Operations Manager
Salary: ₱120,000–₱130,000
Work setup: Hybrid (3x Onsite, 2x Work from Home)
Location: McKinley

Job Description:

About the Role
We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth
Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign
operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation
performance at scale.
You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes
and deliver measurable results.

Key Responsibilities
Marketing Automation & Campaign Execution
Build, execute, and optimize automated campaigns across email, paid, social, and ABM
channels.
Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP
tools.
Support end-to-end campaign operations including tracking, QA, deployment, and reporting.
System & Data Management
Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign
Manager, and analytics tools.
Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and
enrichment.

Performance Measurement & Insights
Build dashboards and performance reports to track funnel metrics, pipeline contribution, and
campaign ROI.
Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing
activities.

ABM & Personalization Support
Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns,
intent-based targeting, and personalized outreach.
Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization
Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
Build SOPs, documentation, and training resources for cross-functional teams.

Required Qualifications
4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-
first organizations.
Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager
Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance
Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements
Exposure to ABM platforms (Demand base, 6sense, Terminus) and BI tools is an advantage
Strong project management and stakeholder management skills