Marketing Operations Manager

About the Role

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale.


You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes and deliver measurable results.


Key Responsibilities

Marketing Automation & Campaign Execution


Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels


Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools


Support end-to-end campaign operations including tracking, QA, deployment, and reporting


System & Data Management


Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools


Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and enrichment


Performance Measurement & Insights


Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI


Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities


ABM & Personalization Support


Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach


Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes


Process Optimization


Identify bottlenecks in marketing workflows and implement scalable, automated solutions


Build SOPs, documentation, and training resources for cross-functional teams


Required Qualifications

4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations


Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager


Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance


Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements


Exposure to ABM platforms (Demandbase, 6sense, Terminus) and BI tools is an advantage


Strong project management and stakeholder management skills


Why Join?

Competitive salary: ₱120,000 – ₱130,000


Hybrid work setup – work-life balance


Prime McKinley location


Career growth in marketing operations


Collaborative and dynamic team environment