Marketing Operations Manager

Job Title: Marketing Operations Manager

‎Salary: ₱120,000–₱130,000

‎Work setup: Hybrid (3x Onsite, 2x Work from Home)

‎Location: McKinley

‎Job Description:

‎

‎About the Role

‎We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth

‎Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign

‎operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation

‎performance at scale.

‎You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes

‎and deliver measurable results.

‎

‎Key Responsibilities

‎Marketing Automation & Campaign Execution

‎Build, execute, and optimize automated campaigns across email, paid, social, and ABM

‎channels.

‎Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP

‎tools.

‎Support endtoend campaign operations including tracking, QA, deployment, and reporting.

‎System & Data Management

‎Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign

‎Manager, and analytics tools.

‎Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and

‎enrichment.

‎

‎Performance Measurement & Insights

‎Build dashboards and performance reports to track funnel metrics, pipeline contribution, and

‎campaign ROI.

‎Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing

‎activities.

‎

‎ABM & Personalization Support

‎Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns,

‎intent-based targeting, and personalized outreach.

‎Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

‎

‎Process Optimization

‎Identify bottlenecks in marketing workflows and implement scalable, automated solutions.

‎Build SOPs, documentation, and training resources for cross-functional teams.

‎

‎Required Qualifications

‎4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-

‎first organizations.

‎Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager

‎Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance

‎Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements

‎Exposure to ABM platforms (Demand base, 6sense, Terminus) and BI tools is an advantage

‎Strong project management and stakeholder management skills

‎

‎Pre - screening notes :

‎

‎How many years of Marketing Operations/Growth Marketing experience do you have?

‎What is your hands-on experience with Salesforce and Marketo/MAP?

‎Have you managed marketing automation, lead lifecycle, segmentation, and nurturing campaigns?

‎Have you used LinkedIn Campaign Manager or ABM platforms such as Demandbase/6sense?

‎What dashboards/analytics tools have you used?

‎Can you provide an example of a marketing process or workflow you automated or improved?

‎Last drawn salary

‎Expected salary

‎