Marketing Operations Manager

Job Description:

About the Role
We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth

Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign

operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation

performance at scale.

You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes

and deliver measurable results.


Key Responsibilities
Marketing Automation & Campaign Execution

Build, execute, and optimize automated campaigns across email, paid, social, and ABM

channels.

Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP

tools.

Support endtoend campaign operations including tracking, QA, deployment, and reporting.

System & Data Management

Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign

Manager, and analytics tools.

Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and

enrichment.


Performance Measurement & Insights
Build dashboards and performance reports to track funnel metrics, pipeline contribution, and

campaign ROI.

Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing

activities.


ABM & Personalization Support
Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns,

intent-based targeting, and personalized outreach.

Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.


Process Optimization
Identify bottlenecks in marketing workflows and implement scalable, automated solutions.

Build SOPs, documentation, and training resources for cross-functional teams.


Required Qualifications
4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-

first organizations.

Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager

Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance

Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements

Exposure to ABM platforms (Demand base, 6sense, Terminus) and BI tools is an advantage

Strong project management and stakeholder management skills


Answer the questions and leave your answer as comments
Pre - screening notes :
How many years of Marketing Operations/Growth Marketing experience do you have?

What is your hands-on experience with Salesforce and Marketo/MAP?

Have you managed marketing automation, lead lifecycle, segmentation, and nurturing campaigns?

Have you used LinkedIn Campaign Manager or ABM platforms such as Demandbase/6sense?

What dashboards/analytics tools have you used?

Can you provide an example of a marketing process or workflow you automated or improved?

Last drawn salary

Expected salary