Job Overview

We are looking for an experienced Marketing Operations Manager to lead and optimize marketing operations, processes, technology, analytics, and campaign execution. The ideal candidate will have strong experience in managing marketing operations, driving process improvements, leveraging technology and data, and leading teams to achieve business objectives.

The role requires strong analytical and problem-solving skills, knowledge of marketing technology and automation, and the ability to work collaboratively with cross-functional stakeholders. Experience with AI tools, marketing platforms, data analytics, and technology-driven marketing initiatives will be an advantage.

Key Responsibilities

Lead and manage day-to-day Marketing Operations activities and initiatives.
Develop, implement, and optimize marketing processes, workflows, and operational standards.
Support campaign planning, execution, tracking, and performance measurement.
Analyze marketing data and reports to identify trends, opportunities, and areas for improvement.
Manage and optimize marketing technology, automation platforms, CRM systems, and related tools.
Ensure accurate and timely reporting of marketing performance and operational metrics.
Partner with Marketing, Sales, Business Intelligence, IT, and other stakeholders to deliver business objectives.
Identify process gaps and implement solutions to improve operational efficiency and productivity.
Drive automation and technology initiatives to streamline repetitive marketing processes.
Explore and support the use of AI tools and emerging technologies within marketing operations.
Establish and maintain operational policies, processes, documentation, and best practices.
Lead, coach, mentor, and develop Marketing Operations team members.
Manage priorities, deliverables, timelines, and team performance.
Provide recommendations to management based on data analysis and operational insights.
Support strategic and tactical marketing initiatives and complex projects.
Promote continuous improvement, innovation, and data-driven decision-making.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Information Technology, Data Analytics, or a related field.
3+ years of experience in Marketing Operations, Marketing Analytics, Marketing Automation, or a related field.
At least 1–2 years of experience in a managerial or team leadership role.
Strong knowledge of marketing operations processes, campaign management, reporting, and analytics.
Experience working with CRM, marketing automation, analytics, or marketing technology platforms.
Strong understanding of data management, reporting, and performance measurement.
Excellent analytical, problem-solving, organizational, and project management skills.
Strong stakeholder management and communication skills.
Experience leading, coaching, mentoring, and developing team members.

Technical & Professional Skills

Marketing Operations
Marketing Automation
CRM Platforms
Campaign Management
Marketing Analytics
Data Analysis & Reporting
Marketing Technology / MarTech
Process Optimization
Workflow Automation
AI Tools & AI Initiatives
Project Management
Team Leadership
Stakeholder Management
Performance Management

Preferred Skills

Experience with platforms such as Salesforce, HubSpot, Marketo, Adobe Experience Cloud, Google Analytics, or similar marketing technology.
Knowledge of AI-assisted productivity and automation tools.
Understanding of programming, data tools, or technical workflows is an advantage.
Experience in BPO, shared services, technology, or international business environments is preferred.

Work Requirements

Willingness to work in a hybrid setup.
Willingness to work on a shifting schedule.
Ability to manage multiple priorities and deliverables in a fast-paced environment.
Ability to work independently and collaborate effectively with cross-functional teams.

Eligibility

Former Teleperformance employees are not eligible for rehire, either directly or through a third party.

Role

Marketing Manager

Timings

Rotational Shifts (Contract To Hire)

Industry

BPO

Work Mode

Hybrid

Process

Non-Voice

Functional Area

Banking / Financial Services

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