Digital Campaign Management

Location: Mumbai

Experience: 3–5 Years
Work Mode: Work From Office
Shift: Rotational / As per business requirement

POSITION OVERVIEW

We are seeking an experienced Digital Ad Campaign Manager with hands-on expertise in geofencing, location-based advertising, and programmatic campaign execution. The role involves planning, setting up, managing, optimizing, and reporting digital campaigns across multiple channels to achieve measurable campaign performance and ROI.

The ideal candidate should have experience with DSP platforms, mobile display, CTV/OTT, audience segmentation, attribution tracking, campaign optimization, and location-based targeting.

KEY SKILLS

• Digital Campaign Management
• Digital Advertising
• Programmatic Advertising
• Programmatic Media Buying
• Geofencing
• Location-Based Advertising
• Location Targeting
• DSP Platforms
• Mobile Advertising
• Display Advertising
• Video Advertising
• CTV / OTT Advertising
• Audience Segmentation
• Retargeting
• Lookalike Audiences
• Campaign Trafficking
• Campaign QA
• Campaign Optimization
• Performance Marketing
• Conversion Tracking
• Attribution Tracking
• Footfall Attribution
• Store Visit Campaigns
• Competitor Conquesting
• Event-Based Targeting
• Google Analytics
• Excel & Reporting Dashboards
• UTM Tracking
• Pixel Tracking
• Click Tags
• Impression Tags
• ROAS
• CTR / CPM / CPC / CPA Analysis
• Data Analysis
• Campaign Reporting

KEY RESPONSIBILITIES

• Create and manage geofencing campaigns using polygon, radius, address-based, and location-specific targeting.

• Develop targeting strategies for competitor locations, events, store visits, and hyperlocal audience campaigns.

• Configure audience segments, location rules, frequency caps, budgets, pacing, and campaign parameters within DSP platforms.

• Traffic digital creatives across display, mobile, video, native, and CTV/OTT channels.

• Perform campaign QA checks covering geo boundaries, audience rules, conversion pixels, click trackers, landing pages, creative specifications, and third-party tags.

• Monitor live campaigns for impressions, clicks, conversions, footfall attribution, store visits, and delivery performance.

• Identify and resolve campaign issues such as under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, and attribution gaps.

• Optimize campaigns based on KPIs including impressions, CTR, CPM, CPC, CPA, conversions, footfall, store visits, and ROAS.

• Recommend changes to bids, budgets, geographies, audience segments, creatives, frequency caps, and inventory sources.

• Develop audience strategies using location history, demographic overlays, behavioral segments, CRM audiences, retargeting pools, and lookalike audiences.

• Support digital campaign planning for retail, automotive, healthcare, real estate, events, local businesses, and other location-sensitive advertisers.

• Ensure campaigns comply with applicable data privacy, consent, location-data usage, platform, and brand-safety requirements.

• Prepare campaign performance reports covering delivery, engagement, conversion, attribution, footfall, pacing, and optimization actions.

• Analyze campaign trends and provide actionable recommendations to improve ROI and future targeting strategies.

• Coordinate with account managers, sales teams, creative teams, vendors, and clients to ensure successful campaign execution.

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.

• 3–5 years of experience in digital advertising campaign management, programmatic media buying, or performance marketing.

• Hands-on experience with geofencing, location-based targeting, mobile advertising, retargeting, and programmatic campaigns.

• Experience managing high-volume digital campaigns across multiple advertisers, geographies, budgets, and KPIs.

TECHNICAL SKILLS

• Experience with DSPs and geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.

• Strong understanding of programmatic advertising, mobile display, video, CTV/OTT, audience targeting, retargeting, attribution, and conversion tracking.

• Proficiency in Excel and reporting dashboards.

• Familiarity with Google Analytics, ad servers, campaign dashboards, pixel tracking, and third-party attribution platforms.

PREFERRED SKILLS

• Competitor conquesting
• Event targeting
• Store-visit attribution
• Multi-location campaign execution
• Creative format and landing-page QA
• UTM tracking
• Click and impression tags
• Campaign troubleshooting

SOFT SKILLS

• Strong analytical and problem-solving skills.
• High attention to detail and accuracy.
• Excellent communication and stakeholder-management skills.
• Ability to manage multiple campaigns, deadlines, and priorities.
• Proactive approach to identifying campaign delivery risks and resolving issues quickly.

IMPORTANT ELIGIBILITY

• Ex-TCS employees are not eligible to apply.
• PAN and DOB are mandatory for profile creation.