Traffic Coordinator

Campaign Scheduling Specialist – Broadcast & Media Operations

Location: Mumbai
Experience: 2 to 8 Years

Position Overview

We are looking for a Campaign Scheduling Specialist – Broadcast & Media Operations to manage the execution and delivery of advertising campaigns across linear TV and radio platforms. The role involves campaign management, traffic coordination, creative asset trafficking, ad scheduling, quality checks, and reporting to ensure campaigns are delivered accurately, efficiently, and in line with client requirements.

The ideal candidate should have experience in broadcast/media operations, strong knowledge of ad scheduling workflows, excellent attention to detail, and the ability to manage high-volume campaigns and last-minute schedule changes.

Key Responsibilities

Traffic Coordination & Asset Management

• Manage the trafficking and delivery of creative assets within defined timelines.

• Verify creative materials against technical specifications, broadcast standards, and client requirements.

• Identify and resolve asset or traffic-related discrepancies promptly.

• Coordinate with broadcast operations teams to resolve workflow and delivery issues.

Ad Scheduling & Campaign Management

• Build and maintain detailed advertising schedules based on client requirements and available inventory.

• Ensure accurate placement of advertisements across linear TV/radio schedules.

• Optimize schedules to maximize campaign reach and minimize inventory wastage.

• Manage last-minute changes, schedule conflicts, breaking news, and programming disruptions.

• Ensure competitive separation and other scheduling requirements are maintained.

Quality Assurance & Compliance

• Perform detailed checks to prevent overbooking, duplication, incorrect placement, or missed advertisements.

• Ensure campaigns are aired according to agreed parameters and timelines.

• Maintain compliance with applicable broadcast, legal, and regulatory requirements.

Reporting & Analysis

• Prepare post-campaign reports covering audience delivery, compliance, campaign reach, and other relevant metrics.

• Analyze campaign trends and identify opportunities for process and performance improvement.

• Provide actionable insights and recommendations to improve future campaign delivery.

• Collaborate with sales and creative teams on campaign optimization and process improvements.

Qualifications & Experience

• Bachelor’s degree in Media, TV/Radio/Broadcasting, Advertising, Communications, or a related field.

• 3–5 years of experience in campaign management, traffic coordination, ad scheduling, or broadcast/media operations.

• Experience handling high-volume advertising campaigns and complex scheduling requirements.

• Strong understanding of linear TV/radio broadcast workflows.

Technical Skills

• Experience with traffic management systems such as WideOrbit, IBMS, Aquira, or similar platforms.

• Advanced knowledge of MS Excel and data analysis.

• Familiarity with media measurement tools such as Nielsen or OzTAM is an advantage.

• Strong understanding of advertising scheduling and broadcast operations.

Soft Skills

• Strong organizational and multitasking abilities.

• Excellent attention to detail and accuracy.

• Good communication and interpersonal skills.

• Strong problem-solving and decision-making abilities.

• Ability to work effectively under pressure and manage tight deadlines.

Important Note

• Ex-TCS employees are not eligible to apply.

• PAN and DOB are required for profile creation.