Custom Software Engineering Analyst

# Job Description: Marketing Automation & Campaign Management Analyst

**Job Requisition ID:** AIOC-S01657829 / CL11\

**Designation:** Marketing Automation & Campaign Management Analyst\

**Location:** Mumbai\

**Experience:** 3–5 Years\

**Qualification:** Any Graduation\

**Salary:** ₹5.5 LPA – ₹8.5 LPA\

**Shift:** Flexible Shift\

**Work Mode:** Work From Office (WFO)\

**Key Skill:** Oracle Eloqua – Marketing Automation & Campaign Management

## Job Summary

We are looking for a skilled Marketing Automation & Campaign Management Analyst with 3–5 years of experience in marketing operations, campaign execution, and automation platforms. The ideal candidate should have strong expertise in Oracle Eloqua, audience segmentation, campaign development, database management, and campaign performance analysis.

The role involves collaborating with marketing stakeholders to plan, execute, monitor, and optimize multichannel marketing campaigns while ensuring data accuracy, operational efficiency, and an excellent customer experience.

## Key Responsibilities

- Collaborate with project managers and marketing stakeholders to understand campaign objectives, requirements, and briefs, identifying potential risks before campaign development.

- Configure and execute marketing campaigns using Oracle Eloqua and Customer Data Platforms (CDP).

- Develop and manage automated customer journeys, nurture campaigns, welcome series, and triggered communications.

- Create and maintain email templates, landing pages, workflows, offers, and marketing automation programs.

- Perform audience segmentation, targeting, personalization, and journey mapping to improve campaign effectiveness.

- Execute email, SMS, direct mail, social media, paid media, and other multichannel marketing campaigns as required.

- Conduct A/B testing and optimize campaign performance based on engagement metrics and customer behavior.

- Monitor campaign KPIs, prepare performance reports, analyze results, and provide actionable recommendations to stakeholders.

- Troubleshoot and resolve technical issues related to Eloqua, CDP integrations, campaign execution, and automation workflows.

- Maintain data hygiene, database accuracy, and campaign quality through appropriate validation and management practices.

- Support API integrations and utilize Eloqua API capabilities to improve marketing automation processes.

- Maintain accurate records in ticketing and request management systems, including updates, timestamps, and campaign details.

- Follow established Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), checklists, and quality guidelines.

- Prepare and submit accurate operational reports for clients, project managers, and leadership teams.

## Required Skills and Qualifications

- 3–5 years of experience in marketing operations, campaign management, or marketing automation.

- Strong hands-on expertise in **Oracle Eloqua** and marketing automation platforms.

- Proficiency in SQL and database management concepts.

- Knowledge of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

- Familiarity with HTML and CSS for email template and landing page customization.

- Understanding of JavaScript for campaign customization and troubleshooting.

- Exposure to REST APIs, API integrations, and Customer Data Platforms (CDPs).

- Experience with campaign reporting, KPI tracking, data analysis, and performance optimization.

- Strong analytical, problem-solving, troubleshooting, and attention-to-detail skills.

- Excellent communication, stakeholder management, and collaboration skills.

- Knowledge of marketing automation best practices; Oracle Eloqua certification is an added advantage.

## Preferred Candidate Profile

The ideal candidate is detail-oriented, technically proficient, and capable of managing multiple marketing campaigns in a deadline-driven environment. They should be comfortable working with cross-functional teams, maintaining campaign quality, resolving technical issues, and identifying opportunities to improve marketing efficiency and performance.

**Work Location:** Mumbai, Maharashtra\

**Work Arrangement:** Work From Office (WFO)\

**Compensation:** ₹5.5 LPA – ₹8.5 LPA

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