Marketing Manager

Gratitude Inc

350 Views

2 months ago

Marketing Manager

6-7 Year(s)

Pulau Pinang

Job Description

Key Skills

Email Marketing Marketing Strategy Multimedia Marketing Online Marketing Search engine optimization (SEO) SEO Telemarketing social media marketing Marketing Automation Marketing expert Sales and Marketing tools Digital Marketing/content creation

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Develop and implement comprehensive marketing strategies to drive brand growth and achieve

company goals.

• Conduct market research to identify trends, competitor activities, and customer preferences.

• Plan, execute, and monitor marketing campaigns across various channels (online and offline).

• Analyze campaign performance and optimize strategies for improved results.

• Lead and manage the marketing team, providing guidance, coaching, and performance evaluations.

• Foster a collaborative and creative work environment to inspire team members.

• Develop and manage the marketing budget, ensuring cost-effective spending and ROI.

• Allocate resources wisely across different marketing initiatives.

• Oversee the creation of marketing collateral, including brochures, websites, social media content, and

advertisements.

• Ensure content aligns with brand guidelines and resonates with target audiences.

• Manage online marketing efforts, including SEO, SEM, email marketing, and social media.

• Utilize analytics tools to track website traffic, user engagement, and conversion rates.

• Identify and develop partnerships with other businesses, influencers, or organizations to enhance brand

visibility.

• Negotiate and manage contracts with third-party vendors and agencies.

• Monitor and analyze marketing metrics to assess campaign effectiveness and make data-driven

decisions.

• Prepare regular reports on marketing performance, insights, and recommendations for senior

management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.

• Proven experience in marketing management, with a track record of successful campaigns and team

leadership.

• Strong analytical, strategic planning, and project management skills.

• Excellent communication and interpersonal abilities.

• Proficiency in digital marketing tools and platforms.

• Knowledge of market research techniques and data analysis.

• Creative mindset with a keen eye for detail.

Skills:

• Strategic thinking and problem-solving

• Leadership and team management

• Budgeting and financial acumen

• Excellent communication and presentation skills

• Proficiency in digital marketing tools and analytics

• Creativity and innovation

• Strong project management skills

Role

Telemarketer

Timings

Rotational Shifts (Permanent)

Industry

BPO

Work Mode

Work from office

Process

Non-Voice

Functional Area

ITES / BPO / Customer Service

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